Sales, and Business Development – What’s the Difference? with Judy Sparks and Katie Cash
There is a common misconception in the AEC industry that sales, marketing, and business development all serve the same purpose, but ‘sales and marketing’ are not synonymous and they represent completely independent efforts in your growth strategy. In this episode of AEC Marketing for Principals, Judy Sparks and Katie Cash have broken down each term […]
Understanding the Importance of Company Culture, with Tracey Sibley
About Tracey Sibley As Brasfield & Gorrie’s Vice President of Marketing, Tracey Sibley leads one of the nation’s largest and most respected construction industry brands. Brasfield & Gorrie provides general contracting, design-build, and construction management services for a variety of markets including healthcare, commercial, institutional, federal, municipal, industrial, infrastructure, and water treatment. With more than […]
AEC Branding After a Merger or Acquisition, with Donya Edler
During the episode, Donya talks to hosts Katie Cash and Judy Sparks about the critical period following the announcement of a merger or acquisition. She also shares powerful strategies for addressing employee concerns and building a new company culture for the resulting organization. Honesty, authenticity, and openness are the keys to smoothing the process in […]
The Art of the Pitch: AEC Marketing Strategies for Better Presentations, with Judy Sparks and Katie Cash
About Judy Sparks Judy is the founder, CEO, and President of Smartegies LLC. Founded in 2008, Smartegies is a specialty marketing agency that has helped more than 150 companies across North America build stronger brands, implement effective communications, and develop winning strategies and proposals. Judy has worked in B2B marketing and sales roles exclusively since […]
AEC Marketing and The Benefits of Podcasting, with hosts Katie Cash and Judy Sparks and special guest Stephen Woessner
About Judy Sparks Judy is the founder, CEO, and President of Smartegies LLC. Founded in 2008, Smartegies is a specialty AEC marketing agency that has helped more than 150 companies across North America build stronger brands, implement effective communications, and develop winning strategies and proposals. Judy has worked in B2B marketing and sales roles exclusively […]