SmartWIN24 Speaker Spotlight: Brooke Lewis – Leveraging Mergers and Acquisitions to Build Your AEC Brand

Brooke Lewis, CPSM, Associate Director of Marketing for Stratus Team, LLC, sits down with Katie on today’s episode. Lewis oversees marketing across all firm locations and discusses her first-hand experience […]
SmartWin24 Speaker Spotlight: Katie Harris – Communications Strategies for AEC M&A Success

Host Katie Cash chats with Smartegies Alliance Partner, Katie Harris. In this episode, Katie provides growth strategy insights for design, engineering, and development firms. She highlights the evolving marketing role […]
The Future of AEC Marketing: Embracing Innovation and Adapting to Change

Welcome to another episode of AEC Marketing for Principals! Hosts Katie and Judy are excited to have Greg Hart from PSMJ as their special guest. He’s joining them for an […]
Creating Data-Driven Client Experiences with Ryan Suydam

Host, Katie Cash, welcomes Ryan Suydam from Client Savvy in this brand-new episode of AEC Marketing for Principals. Katie and Ryan take you on a journey to explore the power […]
Navigating Change in the Construction Industry with Billy McElroy

In this episode, Katie and Judy welcome construction industry veteran Billy McElroy. As Co-Founder of Shell McElroy Construction Company, Billy has amassed 33 years of experience ranging from high-rise towers […]
Fifty and Fabulous: Tales of an AEC TruthTeller

Join us for a very special episode as we celebrate hitting two milestone numbers — our 50th episode and Judy Sparks’ 50th birthday! In this episode, Katie and Judy reflect […]
Shifting Gears: 6 Key Drivers for Growth in the Design and Construction Space

Episode 48 marks the start of season 5 of the AEC Marketing for Principals Podcast. This season is themed “Shifting Gears”. We will be interviewing exciting and impactful new guests […]
Account Based Marketing, with Judy Sparks and Katie Cash

Click Here for the Full Transcript Although account based marketing (ABM) is a recently adopted practice in the design and construction industry, many firms have been employing strategies of account […]
The Missing Link in Your AEC Marketing Strategy, with Brenda Christman
In this day and age, you have the ability to build and scale your business without a sales force, and AEC firms are finally adopting an innovative approach to digital […]
Winning AEC Projects From the State, with Marvin Woodward
The Georgia State Financing and Investment Commission (GSFIC), was created by a constitutional amendment in 1972 and is responsible for the proper application of proceeds from general obligation debt and […]