From B2B to P2P: Building Brand Through Employee-Generated Content in AEC with Ethan Olkovikas
How do you build trust, attract top talent, and finally make your marketing hit home? This time around Katie’s chatting with Ethan Okovikas, Operations Manager at HGA, whose fashion background […]
How To Achieve Big Results In Your Business
Want to make a real impact in your AEC business? Today, Katie chats with Carrie Gonzalez, Director of Marketing at SSOE Group, about her journey from intern to key leader […]
Creating Spaces That Matter
It’s easy to forget how much architects, engineers, and contractors influence our communities and daily lives. Host Katie sits down to talk with Malory Atkinson, co-founder of the women-led firm […]
Why Marketing Works Best When Everyone’s On Board
When change is in collaboration it never feels forced. Vickie Oshima, VP of Marketing at Architecture & Design Firm AO, joins Katie Cash to unpack how she tackles marketing in […]
How To Strengthen Client Connections Using Data And Soft Skills
In the fast-changing AEC industry, building strong relationships and using data-driven strategies are key to staying ahead of the competition. In today’s episode of AEC Marketing for Principals, Katie welcomes […]
SmartWIN25 Speaker Spotlight: Jenn Friedman – Talk Data to Me
Imagine knowing how to leverage metrics to tell your firm’s story and win your next big project. It’s time to turn data into a powerful ally that drives your business […]
SmartWIN25 Speaker Spotlight: Erica Fisher – No Small Feats in Marketing
Strategic marketing investments can transform small AEC firms into industry leaders. Katie Cash kicks off the SmartWin 2025 Speaker Spotlight Series with guest Erica Wozniak Fisher, Director of Marketing and […]
Driving Long-Term Growth and Retaining Top Talent
In today’s talent war, outdated HR practices are holding firms back. The way forward is to create workplaces that attract and retain the best people. In this episode of the […]
Making An Impact: The Future of AEC Lies in Innovative CRM Solutions
CRM systems are revolutionizing project management and collaboration in the AEC industry. Today, Katie talks with Tom Deane, Co-Founder and CEO of ProjectMark, about how their user-friendly CRM helps architecture, […]
Making An Impact: Smarter Decisions and Stronger Teams With The BOSS Method
Strategies and operations are key to helping your team make smart decisions, work more efficiently, and adapt to a changing market. Join Katie in this episode as she sits down […]
