Making An Impact: Unleashing Creativity with Strategic Business Solutions
As a professional, you probably work hard to perfect your craft but might be neglecting the essential skills of business management. In this episode of AEC, Katie chats with Kyle Peterson, Principal and Business Leader at Nelson Worldwide, about his role managing six studio locations and how his design background guides his business approach. Kyle […]
Making An Impact: Successful AEC Hiring with Bryce Batts
Katie is back and talking to Bryce Batts, a seasoned recruiter and co-owner of Career Collective, to explore attracting and retaining top talent in the AEC industry. Bryce emphasizes the need for swift communication and efficient interview processes to capture high-caliber candidates’ interest. She advises employers to collaborate closely with recruiters, timing offers strategically to […]
Mentorship and Innovation in the AEC Industry with Tara Bleakley
Katie Cash talks with Tara Bleakley, Associate Director for Market Transformation and Development at the USGBC’s Florida chapter. Tara shares a brief overview of her career, starting with a background in art history and art business, which led her to various marketing roles from London to Orlando. She discusses her tenure at TLC Engineering Solutions, […]
Making an Impact: Shaping the Future of AEC Marketing
Securing future work and attracting top talent are the lifeblood of the AEC industry, a reality that hosts Katie and Judy passionately emphasize in the season six premiere of AEC Marketing for Principals. This season’s theme, “Making an Impact,” focuses on HR and recruiting tactics, business development strategies, and content marketing within the industry. In […]
SmartWIN24 Speaker Spotlight: Brad Ewing – Building Relationships for Successful AEC Project Pursuits
Katie sits down with Associate Principal and Regional Practice Leader at NELSON Worldwide – Brad Ewing, AIA, NCARB, LEED AP. Brad talks about one of the unexpected skills that architects need to master–sales. He emphasizes the importance of being adaptable and flexible for career progression in the AEC sector. Brad also offers invaluable advice on […]
SmartWIN24 Speaker Spotlight: Tiffany Konenkamp – AEC Branding and Mergers
Do you feel lost in the sea of mergers and acquisitions? Katie is talking with Tiffany Konenkamp, CPSM from Century Fire about branding and M&A in the AEC sector. Tiffany discusses the nuances of acquiring smaller firms, focusing on the need to balance respect for the acquired company’s brand while transitioning to the Century Fire […]
SmartWIN24 Speaker Spotlight: Mike Macon – Strategies for Pursuing Large- Scale Projects
Katie is back with Balfour Beatty’s Senior Vice President, Mike Macon, discussing the construction giant’s brand strategy and competitive positioning. Mike details the company’s approach to winning large public sector projects, emphasizing the necessity of aligning with client expectations, the pivotal role of communications, and the importance of detailed preparation for client presentations. They dive […]
SmartWIN24 Speaker Spotlight: Greg C. Hart – Navigating AEC Industry Data Dynamics
Katie continues her SmartWIN24 speaker spotlight series with Greg C. Hart. – President of PSMJ. He discusses the critical need for a deep understanding of the nuanced challenges and opportunities that the AEC sector faces, particularly considering the varied effects of macroeconomic trends. By drilling down on the data, he’s able to share insights about […]
SmartWIN24 Speaker Spotlight: Megan Gregory – Leveraging Paid Media to Build Know, Like and Trust Factors
The challenges businesses encounter in generating pipeline and revenue have changed. SmartWIN24 speaker and Smartegies Alliance Partner Megan Gregory joins the podcast. With two decades of sales and marketing expertise, Megan offers insights into contemporary marketing strategies. Specifically targeting AEC firms, she discusses the importance of understanding your audience, pinpointing their issues, and deploying a […]
SmartWIN24 Speaker Spotlight: Greg Johnson – Enabling Your Growth Sherpas
Are you enabling the people at your firm to help you grow? Katie welcomes Greg Johnson, a partner at the distinguished MEP engineering firm Newcomb and Boyd to the podcast. Greg discusses investments in marketing and business development resources, emphasizing the role of networking and knowledge exchange at events like SmartWIN24. He emphasizes the importance […]