Your Host
Katie Cash
Katie is an architecture, engineering, and construction marketer with over 15 years of experience serving the AEC industry. Katie is an expert strategist who helps her clients win big projects through creative marketing methods. Katie believes in thinking outside the box and has a gift for tackling challenges by using innovative and unconventional solutions. Today, Katie serves as the Vice President of Smartegies, working alongside Judy to help clients achieve maximum impact in their marketing efforts.
Episodes
How To Strengthen Client Connections Using Data And Soft Skills
In the fast-changing AEC industry, building strong relationships and using data-driven strategies are key to staying ahead of the competition. In today’s episode of AEC Marketing for Principals, Katie welcomes…
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SmartWIN25 Speaker Spotlight: Jenn Friedman – Talk Data to Me
Imagine knowing how to leverage metrics to tell your firm’s story and win your next big project. It’s time to turn data into a powerful ally that drives your business…
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SmartWIN25 Speaker Spotlight: Erica Fisher – No Small Feats in Marketing
Strategic marketing investments can transform small AEC firms into industry leaders. Katie Cash kicks off the SmartWin 2025 Speaker Spotlight Series with guest Erica Wozniak Fisher, Director of Marketing and…
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Driving Long-Term Growth and Retaining Top Talent
In today’s talent war, outdated HR practices are holding firms back. The way forward is to create workplaces that attract and retain the best people. In this episode of the…
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Making An Impact: The Future of AEC Lies in Innovative CRM Solutions
CRM systems are revolutionizing project management and collaboration in the AEC industry. Today, Katie talks with Tom Deane, Co-Founder and CEO of ProjectMark, about how their user-friendly CRM helps architecture,…
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Making An Impact: Smarter Decisions and Stronger Teams With The BOSS Method
Strategies and operations are key to helping your team make smart decisions, work more efficiently, and adapt to a changing market. Join Katie in this episode as she sits down…
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Making An Impact: Unleashing Creativity with Strategic Business Solutions
As a professional, you probably work hard to perfect your craft but might be neglecting the essential skills of business management. In this episode of AEC, Katie chats with Kyle…
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Making An Impact: Successful AEC Hiring with Bryce Batts
Katie is back and talking to Bryce Batts, a seasoned recruiter and co-owner of Career Collective, to explore attracting and retaining top talent in the AEC industry. Bryce emphasizes the…
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Mentorship and Innovation in the AEC Industry with Tara Bleakley
Katie Cash talks with Tara Bleakley, Associate Director for Market Transformation and Development at the USGBC’s Florida chapter. Tara shares a brief overview of her career, starting with a background…
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Making an Impact: Shaping the Future of AEC Marketing
Securing future work and attracting top talent are the lifeblood of the AEC industry, a reality that hosts Katie and Judy passionately emphasize in the season six premiere of AEC…
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SmartWIN24 Speaker Spotlight: Brad Ewing – Building Relationships for Successful AEC Project Pursuits
Katie sits down with Associate Principal and Regional Practice Leader at NELSON Worldwide – Brad Ewing, AIA, NCARB, LEED AP. Brad talks about one of the unexpected skills that architects…
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SmartWIN24 Speaker Spotlight: Tiffany Konenkamp – AEC Branding and Mergers
Do you feel lost in the sea of mergers and acquisitions? Katie is talking with Tiffany Konenkamp, CPSM from Century Fire about branding and M&A in the AEC sector. Tiffany…
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