Brand is no longer a support function in AEC. It is a strategic lever that shapes perception, culture, recruitment, and long-term growth.
Katie Cash sits down with Emily Cannon, Vice President of Brand Strategy at Brasfield & Gorrie, to discuss what it really means to elevate the brand to the executive table. From aligning regional leadership to activating entertainment as a marketing currency, Emily shares how intentional collaboration between marketing and the C-suite is reshaping the firm’s internal culture and external presence. She also explores how brand influences retention, recruiting, pursuit strategy, and even proposal performance.
If your firm is navigating growth, leadership transition, or brand evolution, this conversation offers practical insight on aligning strategy from the inside out and turning brand into a measurable driver of momentum.
Topics discussed in this episode:
- AEC brand strategy
- Construction marketing strategy
- Brand alignment in AEC
- B2B brand strategy
- AEC leadership alignment
- Employer branding in construction
- Construction firm marketing
Connect with Emily Cannon, CPSM on LinkedIn
Connect with Katie Cash on LinkedIn.
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Transcript:
Check out the transcript for this episode here.
