Importance of Sales in Design & Construction
In this episode, Katie Cash talks to Mark Wainwright and brings up the dreaded “S” word. SALES in design and construction. Mark is a marketing and sales professional with 25 years of experience, the majority spent building and growing professional services firms. He coaches individuals, develops sales processes, manages pipelines, and when appropriate, implements CRM systems.
The discussion covers what you need to know from a sales perspective in firms, and why it is important to focus on getting the right people for the job for sales planning and developing sales functions. Mark tells us how to manage sales pipelines and the importance of having appropriate sales measures in place.
What role do compassion and social media play in today’s business landscape and what to focus on when building and maintaining sales pipelines? Mark and Katie answer all these questions and more.
08.46.90 Sales Competencies for Professional Services Firms
10.32.00 Changes in the Approach to Professional Service Sales
12.07.21 Marketing and Sales Alignment
16.13.78 Qualifying Your Prospects
21.58.48 The Importance of a Sales Pipeline
25.40.60 Sales Planning and Preparation
27.21.75 Discovery in the Sales Process
34.10.61 On-Call Consulting
36.42.48 Fractional Sales Management
Six Sales Competencies for Professionals: