Social Media: You’re Not Doing It Right (Yet)

Too many AEC firms are stuck at one of two extremes: They throw time and money at social media hoping for a viral moment without a strategy to convert attention […]
Introverted Selling: The Principle of Trust in the AEC Industry

In every major industry, there are preconceived notions of who can and can’t succeed in sales. The AEC industry is no different. The stereotype of a typical salesperson is an […]
AEC Companies Communication During a Social Movement: Companies that Inspire Us

When an entire country is faced with uncertainty and unrest, it can be difficult for firms to know the right way to respond and take action internally and externally. Many […]
The State of the AEC Industry: An Owner’s Perspective

The state of the AEC industry has drastically shifted during the first half of 2020. Owners across all markets are adjusting their procurement process for the virtual environment. While team […]
A Platform for Builders, Innovators, and Construction Enthusiasts

Aaron Wright created The Construction Channel to showcase the work behind builders and contractors, and it all started with an idea he had during college. Wright built a strong career […]
Expert Tips to Winning Design and Construction Contracts from Georgia Tech

Become an AEC Partner of Georgia Tech In this episode of AEC Marketing for Principals, Scott Jones, joins us to share his story. Jones is the Assistant Vice President of […]
How to Win Business From the State

How to Win Business From the State When it comes to state projects, it seems as though any and all AEC firms are all looking to get a piece of […]