You Just Needed to Follow the Directions
Why AEC Firms Overcomplicate Marketing and What Happens When You Finally Trust the Strategy In the AEC industry, we’re wired to solve complex problems. That’s the nature of design and construction. But that same strength can create blind spots when it comes to marketing. We see it all the time: Firms want results but resist […]
Writing Content That Answers “So What?” in AEC Marketing
How to Create Content Your Clients Actually Care About In AEC marketing, it’s easy to default to what we think is impressive, like project awards, technical capabilities, or photos of that recently completed facility. But the real question your audience is asking isn’t “How big is your portfolio?” It’s “So what? Why should this matter […]
Social Media: You’re Not Doing It Right (Yet)
Too many AEC firms are stuck at one of two extremes: They throw time and money at social media hoping for a viral moment without a strategy to convert attention into business. Or they ignore it altogether, convinced it’s just for B2C brands or Gen Z influencers. Both are wrong. The reality is this that […]
Introverted Selling: The Principle of Trust in the AEC Industry
In every major industry, there are preconceived notions of who can and can’t succeed in sales. The AEC industry is no different. The stereotype of a typical salesperson is an effervescent extrovert who could sell sawdust to a lumbermill. But in order to achieve success, do you have to act like the stereotypical salesperson? Must […]
AEC Companies Communication During a Social Movement: Companies that Inspire Us
When an entire country is faced with uncertainty and unrest, it can be difficult for firms to know the right way to respond and take action internally and externally. Many firms don’t know how or when to speak up. “It’s always the right time to do what’s right. We’re in the midst of a movement. […]
The State of the AEC Industry: An Owner’s Perspective
The state of the AEC industry has drastically shifted during the first half of 2020. Owners across all markets are adjusting their procurement process for the virtual environment. While team dynamics and the Q&A portion of the interview process hold greater importance, Owners will also be looking for skill sets that help solve the industry’s […]
A Platform for Builders, Innovators, and Construction Enthusiasts
Aaron Wright created The Construction Channel to showcase the work behind builders and contractors, and it all started with an idea he had during college. Wright built a strong career on the technology side of construction, working for firms like Robins & Morton and Hoar Construction. But the flame never went out and the more […]
Expert Tips to Winning Design and Construction Contracts from Georgia Tech
Become an AEC Partner of Georgia Tech In this episode of AEC Marketing for Principals, Scott Jones, joins us to share his story. Jones is the Assistant Vice President of Facilities, Design, and Construction at the Georgia Institute of Technology, and he runs a progressive operation that oversees all of Georgia Tech’s design and construction […]
How to Win Business From the State
How to Win Business From the State When it comes to state projects, it seems as though any and all AEC firms are all looking to get a piece of the pie. But getting that piece of the pie can seem daunting if you are new to Georgia’s procurement process or just new to the […]