7 Ways to Build a Healthy Company Culture
At Smartegies, we believe culture is brand and brand is culture. In the AEC industry, your people don’t just design projects, they deliver your brand promise every day. That’s why a healthy culture isn’t just an HR initiative: it’s a marketing and growth strategy. Here are seven brand-driven ways to shape a culture that attracts […]
Who Are the Brand Ambassadors in the AEC Industry? Your Employees!
Firms will develop a strong brand promise, corporate mission and unique value proposition, but often fail to market the message internally. Training employees will help them understand how the firm should be perceived and experienced in the marketplace. The more they know, the more your team will be prepared for challenging situations and be on the look-out for […]