A FULL–FUNNEL APPROACH
WE WORK BEST WITH FIRMS THAT DESIRE GROWTH AND ARE OPEN TO TRYING NEW THINGS.
At Smartegies, we understand that scaling an AEC firm requires a strategic approach. That’s why we’ve developed the Scalable 6 Framework™, a comprehensive methodology built around six critical areas that will shape your firm's ability to grow and thrive over the next decade.
The Scalable 6 Framework™ is the culmination of over 15 years of experience working with more than 300 commercial real estate, design, engineering, and construction firms across the U.S. and Canada. Throughout this journey, we’ve discovered that whether your firm is large or small, you will inevitably grapple with these six critical areas. What makes this even more challenging is that decisions in one area inevitably influence outcomes in another.
Our framework is designed to help firm leaders develop a comprehensive strategy that aligns their business development and marketing resources around the firm’s highest-value targets. By doing so, we empower you to expand your share of wallet with existing customers, attract new customers, and most importantly, increase the three R's: Reputation, Relationships, and Revenue. The Scalable 6 Framework™ ensures that your efforts in branding, communication, ABM, digital strategy, sales enablement and talent strategy work in harmony, driving sustainable growth and positioning your firm for long-term success. Our areas of focus within the Scalable 6 Framework is as follows:
The Scalable 6 Framework
Brand Strategy
01
In an industry where differentiation is key, we help your brand stand out from the sea of AEC sameness. Our brand strategy services are designed to sharpen your firm’s brand strategy, ensuring that it resonates with both clients and employees.
Your story is your most powerful asset. We amplify your unique narrative, making it compelling and attractive to both clients and top talent. Effective communication is about more than just getting noticed; it’s about making people want to work with you.
Communications
02
Account-Based Marketing and Sales
03
Internal alignment is critical when targeting your highest-value clients and prospects. Our proven ABM strategies focus on creating campaigns that resonate deeply with your most important audiences, resulting in a better return on investment.
The digital landscape is ever-evolving, and staying ahead requires a data-driven approach. We help you build your digital ecosystem to raise awareness, generate marketing qualified leads (MQLs), and convert strangers into raving fans. Your digital presence is your firm’s gateway to growth, and we make sure it’s optimized for success.
Digital Strategy
04
Sales Enablement
05
Winning work in the AEC industry requires more than just technical expertise and relationships; it demands a strategic approach to RFQ/P responses, pitch development, and presentations. We prepare you to deliver pitches that win, ensuring your team is always ready to make a strong impression.
Our Scalable 6 Framework™ is customized to meet the unique needs of each company we work with. We understand that no two firms are the same—some may need to focus more heavily on brand strategy, while others may require a robust digital strategy or enhanced sales enablement. That’s why our framework is flexible, allowing us to accommodate your firm’s specific challenges and opportunities. Wherever you are in your journey, we’re here to help you scale efficiently and effectively.
In the design and construction industry, success hinges on the expertise of your people. Our Talent Strategy helps firms leverage this advantage in two ways: by attracting top candidates through targeted recruitment campaigns and by elevating your team’s authority with strategic thought leadership. From building an employer brand that resonates with talent to positioning your experts in front of clients, we create opportunities that underscore the value of your people and distinguish your firm in a competitive market.
Talent Strategy
06
BEFORE WE WORK TOGETHER, WE FEEL IT IS PARAMOUNT THAT OUR CLIENTS UNDERSTAND OUR POINT OF VIEW.
After fifteen years in business, we know we are not right for every AEC firm. We do not try to be all things to all firms, but we love to partner with like-minded organizations who desire out of the box thinking that drives results.
