THE WAY WE SEE IT

WE WORK BEST WITH FIRMS THAT DESIRE GROWTH AND ARE OPEN TO TRYING NEW THINGS.

For nearly 30 years, our founder, Judy Sparks, has been pushing the boundaries of marketing in the built environment. She is a truth-teller and deeply cares about getting results that achieve her clients' business goals. Through her leadership, we have adopted "The Sparks Way," and it guides the way we think about marketing:

The S.P.A.R.K.S. Way

50191

(S)TRATEGY

Everything needs to start with a strategy. Always ask, "Why?” and “What is it you are trying to do?"

2178292

(P)OSITION

What is your position? Are you the incumbent or the challenger? Are you the market leader or a rising star?

81355

(A)LIGNMENT

Align yourself with your customer's priorities and align your marketing spend with your strategic goals.

199987c

(R)EPETITION

Be prepared to stick with things long enough to have meaningful market penetration.

218611

(K)NOWLEDGE

The more you know about your customer, the better success you will have.

1549159

(S)PEED

Balancing progress over perfection. Most firms are their own worst enemies. So we help our clients get out of their own way.

BEFORE WE WORK TOGETHER, WE FEEL IT IS PARAMOUNT THAT OUR CLIENTS UNDERSTAND OUR POINT OF VIEW.

After nearly fifteen years in business, we know we are not right for every AEC firm. We do not try to be all things to all firms, but we love to partner with like-minded organizations who desire out of the box thinking that drives results.