Measuring Your M&A Efforts
The AEC industry is no stranger to technical jargon and acronyms. It’s almost as if we have our own little language sometimes. And yet, the best Technical Professional can read fundamental marketing terms such as “SEO” or “buyer persona” as a foreign language. On the other hand, words like “curtain walls” and “lean construction” may […]
Let’s Talk M&A
The AEC industry is no stranger to technical jargon and acronyms. It’s almost as if we have our own little language sometimes. And yet, the best Technical Professional can read fundamental marketing terms such as “SEO” or “buyer persona” as a foreign language. On the other hand, words like “curtain walls” and “lean construction” may […]
AEC Marketing Trends to Watch Out For
As the AEC industry evolves, business owners must improve their strategies and tactics to stay ahead of the competition. The first step to beating competitors is to stay up-to-date with the latest marketing trends. Read on to learn more about the top AEC marketing trends to watch out for in subsequent years. The Rise […]
The New Google Business Profile
Have you heard? Google Business Profile (GBP), formerly known as Google My Business (GMB) is now retired. The tech powerhouse announced that Google Search and Maps will be the new home of the GBP feature. This integration allows businesses to edit information, including contacts, hours of operation, photos, and much more directly from Google search […]
The Art of Negotiation: The Importance of Empathy, Active Listening, and Communication in Marketing’s Greatest Equalizer
Empathy and negotiations don’t seem to go hand in hand. Negotiations tend to be viewed by many as zero-sum, adversarial conflicts, especially in business. Negotiators, however, have many tools at their disposal that do not resort to negativity or hostility in order to support their positions. So what does it take to win at negotiations? […]
A Season of Transition for Atlanta Public Schools: Capital Improvements in the Face of COVID-19
Like wildfire in the wheat fields, COVID’s rampant run has significantly changed many industries, including the K-12 market. The negative impacts of school closures, virtual lifestyles, and uncertain futures are substantial – but for every low, there is a high. We sat down with Jere Smith, Director of Capital Improvements for Atlanta Public Schools, to […]
Introverted Selling: The Principle of Trust in the AEC Industry
In every major industry, there are preconceived notions of who can and can’t succeed in sales. The AEC industry is no different. The stereotype of a typical salesperson is an effervescent extrovert who could sell sawdust to a lumbermill. But in order to achieve success, do you have to act like the stereotypical salesperson? Must […]
Navigating the Liminal Space throughout the Industrial Industry
COVID-19 has triggered side effects for global and local economies, many of which are still unfolding. No matter what industry you work in, the only true constant, ironically, is that we’re in a period of immense change. Most experts will tell you that the economy has been on the precipice of change for some time, […]
The Importance of Building a Brand Communication Platform
What is a Brand Communication Platform? A brand communication platform is the set of associations that clients and consumers connect to a particular company or product. It serves as your identity, letting customers know who you are and what you offer, but just as importantly, what you value and how you do business. An effective […]
COVID-19 and the Shifting Economy: How to Adapt through Digitization and Technology
It’s been several months since COVID-19 disrupted our daily lives, and we are just now beginning to see its economic impacts. While much about the future is still unknown, it is clear that many of the Coronavirus’ effects on the way we do business are here to stay. We sat down with Chief Economist Evelina […]