Strategic Insight

Plans of action, master ideas, and leadership pieces

Building a Marketing Team

After graduating from college, Whitney Thrower fell into the AEC industry as a marketing assistant and spent twelve years climbing…

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AEC Marketing | How to Win Work With Highlands Residential

Age Exclusive Communities

Dave Loeffel is the founder and CEO of Highlands Residential, an apartment development company that primarily targets a demographic of…

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AEC Marketing | E-commerce and Industrial Real Estate

E-commerce and Industrial Real Estate

Pattillo Pattillo is a familiar name when it comes to industrial real estate, with investments spanning the entire Southeast from…

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AEC Marketing | Account Based Marketing for Design and Construction Firms

Account Based Marketing for Design and Construction Firms

JLL is a global Fortune 500 design and construction firm that offers facilities management, transaction administration, and consulting. Katie Fisher,…

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Increase the Value of Key Accounts with ABM

Consider this: You work for an AEC firm looking to grow its revenue within a specific market. You have developed…

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Conducting an Internal Marketing Audit

Is your marketing department set up for success? Conducting an internal marketing audit will ensure your marketing department is in…

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A Platform for Builders, Innovators, and Construction Enthusiasts

Aaron Wright created The Construction Channel to showcase the work behind builders and contractors, and it all started with an…

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AEC Marketing | The Emotional Side of Sales and Marketing

The Emotional Side of Sales and Marketing

Brent Darnell is an international, best-selling author and the authority on emotional intelligence in the design and construction industry. He…

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Architects, Engineers and Contractors – What do Owners Really Think About Your Sales & Marketing Efforts?

We asked them – and they told us! If you are a Principal of a professional service firm or construction…

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