The Rise of Video Marketing in AEC: What You Need to Know
Video marketing isn’t new, but in the AEC industry, it’s finally having its moment. More firms are realizing that video is no longer a nice-to-have. It’s now an essential part of your marketing strategy, helping you win work, recruit talent, and communicate complex ideas in a clear, engaging format. Whether you’re an architect showing design […]
Social Media: You’re Not Doing It Right (Yet)
Too many AEC firms are stuck at one of two extremes: They throw time and money at social media hoping for a viral moment without a strategy to convert attention into business. Or they ignore it altogether, convinced it’s just for B2C brands or Gen Z influencers. Both are wrong. The reality is this that […]
AEC Marketing Trends to Watch Out For
As the AEC industry evolves, business owners must improve their strategies and tactics to stay ahead of the competition. The first step to beating competitors is to stay up-to-date with the latest marketing trends. Read on to learn more about the top AEC marketing trends to watch out for in subsequent years. The Rise […]
The New Google Business Profile
Have you heard? Google Business Profile (GBP), formerly known as Google My Business (GMB) is now retired. The tech powerhouse announced that Google Search and Maps will be the new home of the GBP feature. This integration allows businesses to edit information, including contacts, hours of operation, photos, and much more directly from Google search […]
COVID-19 and the Shifting Economy: How to Adapt through Digitization and Technology
It’s been several months since COVID-19 disrupted our daily lives, and we are just now beginning to see its economic impacts. While much about the future is still unknown, it is clear that many of the Coronavirus’ effects on the way we do business are here to stay. We sat down with Chief Economist Evelina […]
Is Your Website Built for Accessibility?
Companies around the country are facing lawsuits and demand letters alleging that their websites are not “accessible” for disabled individuals. Generally, Title III of the Americans with Disabilities Act requires places that are open to the public to not discriminate against individuals due to their disability or otherwise deny them “the full and equal enjoyment […]
4 Content Techniques to Expand Your Brand
When people think of content marketing, blog posts, eBooks, white papers and industry reports are the first things that come to mind. How can you can keep up with the times, when you barely have enough time to type an e-mail, let alone create lengthy educational documents? The good news is that there are HUNDREDS […]