Social Media: You’re Not Doing It Right (Yet)
Too many AEC firms are stuck at one of two extremes: They throw time and money at social media hoping for a viral moment without a strategy to convert attention into business. Or they ignore it altogether, convinced it’s just for B2C brands or Gen Z influencers. Both are wrong. The reality is this that […]
COVID-19 and the Shifting Economy: How to Adapt through Digitization and Technology
It’s been several months since COVID-19 disrupted our daily lives, and we are just now beginning to see its economic impacts. While much about the future is still unknown, it is clear that many of the Coronavirus’ effects on the way we do business are here to stay. We sat down with Chief Economist Evelina […]
Is Your Website Built for Accessibility?
Companies around the country are facing lawsuits and demand letters alleging that their websites are not “accessible” for disabled individuals. Generally, Title III of the Americans with Disabilities Act requires places that are open to the public to not discriminate against individuals due to their disability or otherwise deny them “the full and equal enjoyment […]
4 Content Techniques to Expand Your Brand
When people think of content marketing, blog posts, eBooks, white papers and industry reports are the first things that come to mind. How can you can keep up with the times, when you barely have enough time to type an e-mail, let alone create lengthy educational documents? The good news is that there are HUNDREDS […]