Create Compelling Content Through the Use of Buyer Personas
The AEC industry utilizes a very individualized relationship-driven sales process. Our industry has a much more intimate relationship with clients, however tend to focus their website copy, marketing materials and e-mail marketing strategies on generic topics that bore their market rather than engage them. In an industry so relationship-driven, why can it be so difficult […]
Listen to Smartegies AEC Clients on the Radio
Here are Smartegies’ client interviews on 640 AM Talk Radio’s The Sully Show. The broadcast was recorded LIVE on October 5, 2015 from the Georgia Built Invitational Golf Tournament at Cuscowilla on Lake Oconee. Click on each person’s name to listen to their interview. Mike Lentz, Principal and Director of the Mixed-Use/Retail Studio, Wakefield Beasley & Associates (Length 6:25) […]
ABC’s of AEC Marketing for Technical Professionals
Many times the AEC Marketing and Sales Staff is headed up by a Technical Professional was educated almost solely in their area of expertise. Fundamental marketing terms such as “SEO” or “buyer persona” can be a foreign language to an architect. On the other hand, words like “curtain walls” and “site grading” may be unfamiliar to the marketing […]
Architects, Engineers & Contractors – Expect More from Marketing!
Finally! The AEC industry is thriving. Large projects are being awarded. Everyone is hiring, and design and construction firms are booming. With all this new activity and frenzy comes a higher level of competition. So, make sure you are using your marketing resources most effectively. Do you think of marketing as the department down the […]
Smartegies Officially Announces Partnership with Hubspot
HubSpot alliance will provide seamless inbound integration Smartegies, LLC has entered in a strategic partnership with HubSpot, the world’s leading inbound marketing and sales platform. The HubSpot team works hand-in-hand with Agency Partners to grow their businesses through inbound software, services and support. “We are thrilled to welcome Smartegies to HubSpot’s Partner Program,” Melissa Abreu, […]
The New Age of Marketing for AEC Firms
It’s 2015 and the construction industry continues to show signs of good health. That’s great news for many A/E/C firms, as they come out of the recession claiming to be “stronger, leaner and smarter.” As of this morning, there were over 30,000 design and construction jobs posted on LinkedIn. Everyday, I have at least one […]
No Budget? Have You Considered How Your Employees Can Market For You?
Dealing with a limited budget or no budget at all can be a daunting task when it comes to building brand awareness for your company. When these scary times strike, it’s important to look at your existing assets – like your staff, for example. I just read from Social Media Today, “135 advocates now have […]
Look to Your Cereal Bowl for Ways to Improve Productivity
One of my favorite advertising slogans is “Snap, Crackle, Pop.” Talk about great design–it’s simple, catchy, has great rhythm vocally, and remains very evocative of the brand Rice Krispy after decades of use. More importantly, when I pour a bowl in the morning, I still hear those awesome sounds right on queue. As I sat […]
Why AEC Firms Should Be on LinkedIn
“You are only as good as your reputation.” This is a phrase with which we have become all too familiar, especially with the dawn of the Internet and social media – where word of mouth meets technology. Now more than ever, digital marketing is taking the place of traditional marketing because of its cost-effective and […]
The Architecture of Social Media
There are quite a few infographics that describe the difference between the major social media channels. You’ve probably seen them using coffee, wine or even bacon. But, when we were looking for an infographic relevant to our clients in the A/E/C industry we decided to construct our own. Behold, the architecture of social media described […]