Marketing
Smartegies Officially Announces Partnership with Hubspot
HubSpot alliance will provide seamless inbound integration Smartegies, LLC has entered in a strategic partnership with HubSpot, the world’s leading inbound marketing and sales platform. The HubSpot team works hand-in-hand…
Read MoreThe New Age of Marketing for AEC Firms
It’s 2015 and the construction industry continues to show signs of good health. That’s great news for many A/E/C firms, as they come out of the recession claiming to be…
Read MoreNo Budget? Have You Considered How Your Employees Can Market For You?
Dealing with a limited budget or no budget at all can be a daunting task when it comes to building brand awareness for your company. When these scary times strike,…
Read MoreLook to Your Cereal Bowl for Ways to Improve Productivity
One of my favorite advertising slogans is “Snap, Crackle, Pop.” Talk about great design–it’s simple, catchy, has great rhythm vocally, and remains very evocative of the brand Rice Krispy after…
Read MoreWhy AEC Firms Should Be on LinkedIn
“You are only as good as your reputation.” This is a phrase with which we have become all too familiar, especially with the dawn of the Internet and social media…
Read MoreThe Architecture of Social Media
There are quite a few infographics that describe the difference between the major social media channels. You’ve probably seen them using coffee, wine or even bacon. But, when we were…
Read MoreIf You Don’t Manage Your Professional Image, Google Will Do It For You
In today’s A/E/C marketplace, relationships are more valuable than ever. While your firm may be held in high regard, you need to ensure the same goes for your online professional…
Read MoreDon’t Be Scared, Be Prepared – Social Media Crisis Management
This October, we’re tackling scary situations and how best to avoid and/or overcome them. This week’s topic deals with social media crises – how to spot them and how to…
Read MoreHow to Dress for Success: Women Edition
Whether you are attempting to land a job, client or promotion, or simply make a great impression in your existing workplace one thing is certain – how you dress can…
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