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Katie Cash

Katie is an architecture, engineering, and construction marketer with over 15 years of experience serving the AEC industry. Katie is an expert strategist who helps her clients win big projects through creative marketing methods. Katie believes in thinking outside the box and has a gift for tackling challenges by using innovative and unconventional solutions. Today, Katie serves as the Vice President of Smartegies, working alongside Judy to help clients achieve maximum impact in their marketing efforts.


AEC Marketing for Principals Season 1 Wrap-Up, with Katie Cash
What You Will Learn: The key takeaways from season 1 of AEC Marketing for Principals Jere Smith’s advice for the proposal process Judy and Katie’s approach to the formal presentation…
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How to Win Work With ARCO, with Jake Stefan
Click Here for the Full Transcript ARCO specializes in industrial development, an industry that has been moving in a new direction as recent trends in e-commerce, cold storage, and sustainability…
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How and Why You Should Build a Marketing Team, with Whitney Thrower
Click Here for the Full Transcript Many seller-doers at boutique firms assume marketing responsibilities, but there comes a time where half-hearted marketing starts to hinder productivity without yielding any results.…
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How to Win Work With Highlands Residential, with Dave Loeffel
Click Here for the Full Transcript Highlands Residential is an apartment development company specializing in multifamily developments that target an empty-nester clientele. By focusing on recently-retired individuals, aged 55 and…
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How to Win Work With Pattillo Industrial Real Estate, with Larry Callahan
Click Here for the Full Transcript     For 70 years, Pattillo has focused strictly on the vertical of industrial development, erecting over 1000 facilities of quality and scale while…
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Using ABM to Generate Marketing Qualified Leads (MQL’s) and Grow your Business, with Katie Fisher, Sr. Director of Field Marketing at JLL
Click Here for the Full Transcript When it comes to AEC marketing, account based marketing (ABM) is changing the way that AEC firms communicate with their high-value accounts by improving…
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Account Based Marketing, with Judy Sparks and Katie Cash
Click Here for the Full Transcript Although account based marketing (ABM) is a recently adopted practice in the design and construction industry, many firms have been employing strategies of account…
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The Construction Channel, with Aaron Wright
Click Here for the Full Transcript Aaron Wright built an impressive resume on the technology side of construction with major firms like Robins & Morton and Hoar Construction. But his…
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The Emotional Side of Marketing, with Brent Darnell
Click Here for the Full Transcript As an international, best-selling author and the authority on emotional intelligence, Brent Darnell works with technical seller-doers in the AEC industry to help them…
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What Owners Have to Say, with Judy Sparks and Katie Cash
Click Here for the Full Transcript When you are marketing and selling professional services to Owners, it’s important to know what they are looking for and how your AEC marketing…
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How to Win work with Georgia Tech, with Scott Jones
Click Here for Full Transcript As the Assistant Vice President of Facilities, Design, and Construction at the Georgia Institute of Technology, Scott Jones runs a progressive operation that oversees all…
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The Missing Link in Your AEC Marketing Strategy, with Brenda Christman
Click Here for Full Transcript In this day and age, you have the ability to build and scale your business without a sales force, and AEC firms are finally adopting…
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