Episode 42:

On this episode of AEC Marketing for Principals, our host Katie Cash is joined by Senior Vice President of HITT Contracting, Ashley Campbell, and Smartegies CEO, Judy Sparks, to discuss the importance of bridging the gap between the employee and client experience.

Campbell, a 16-year AEC veteran, breaks down the key factors to implementing a strong employee experience strategy that defines brands and culture and sets firms apart from the rest.

What you will learn:

• How to navigate the shift in what the employee experience means today
• How to connect employees to your firm’s purpose
• How to ensure the client experience is consistent across your entire firm
• The importance of approaching each employee relationship as a business partnership