PODCAST
All Podcast Episodes
AEC Marketing for Principals
- Episode 71: Making an Impact: Shaping the Future of AEC Marketing
- Episode 70: SmartWIN24 Speaker Spotlight: Brad Ewing – Building Relationships for Successful AEC Project Pursuits
- Episode 69: SmartWIN24 Speaker Spotlight: Tiffany Konenkamp – AEC Branding and Mergers
- Episode 68: SmartWIN24 Speaker Spotlight: Mike Macon – Strategies for Pursuing Large- Scale Projects
- Episode 67: SmartWIN24 Speaker Spotlight: Greg C. Hart – Navigating AEC Industry Data Dynamics
- Episode 66: SmartWIN24 Speaker Spotlight: Megan Gregory – Leveraging Paid Media to Build Know, Like and Trust Factors
- Episode 65: SmartWIN24 Speaker Spotlight: Greg Johnson – Enabling Your Growth Sherpas
- Episode 64: SmartWIN24 Speaker Spotlight: Brooke Lewis – Leveraging Mergers and Acquisitions to Build Your AEC Brand
- Episode 63: SmartWIN24 Speaker Spotlight: Jeff Kinsler – Navigating the Media Multiverse in the AEC Industry
- Episode 62: SmartWin24 Speaker Spotlight: Katie Harris – Communications Strategies for AEC M&A Success
- Episode 61: SmartWin24 Speaker Spotlight: Beth Ament – Diversifying the Tools in Your AEC Toolbox
- Episode 60: SmartWIN24 Speaker Spotlight: Joe Walker – Building Big Brands with Small Firms
- Episode 59: SmartWIN24 Insights: Secrets of AEC Brand Positioning
- Episode 58: SmartWIN24 Speaker Spotlight: Eric Anest – Strategies for Successful M&A for AEC Firms
- Episode 57: SmartWIN24 Speaker Spotlight: Mike Hoffman on the Application of Digital Marketing for AEC Firms
- Episode 56: SmartWIN24 Speaker Spotlight: AEC Marketing Advancements with Scott Steiding
- Episode 55: Redefining AEC Marketing: Insights with Sarah Keane
- Episode 54: Surefire Ways to Use AI and CRMs In AEC Marketing with Frank Lazaro
- Episode 53: The Future of AEC Marketing: Embracing Innovation and Adapting to Change
- Episode 52: Creating Data-Driven Client Experiences with Ryan Suydam
- Episode 51: Navigating Change in the Construction Industry with Billy McElroy
- Episode 50: Fifty and Fabulous: Tales of an AEC TruthTeller
- Episode 49: Inspiring Leadership with Dr. Crawford Loritts
- Episode 48: Shifting Gears: 6 Key Drivers for Growth in the Design and Construction Space
- Episode 47: Importance of Sales in Design & Construction
- Episode 46: The Business Side of Architecture with Ennis Parker
- Episode 45: Marketing to the Mind with Matt Handal
- Episode 44: Mercedes-Benz Stadium: A Look Back at the Journey
- Episode 43: Closing The DEI Gap
- Episode 42: Bridging the Gap: How the Employee Experience Shapes Client Experiences
- Episode 41: Navigating the Gaps
- Episode 40: How Data and Technology Can Drive Revenue and What Your Firm Should be Doing to Take Advantage
- Episode 39: Diversity & Inclusion Programs: How to Do Them Right
- Episode 38: Howard Wertheimer Explains it All: 2022 Planning, Winning Top Talent, Hybrid Work Environments, and Diversity and Inclusion.
- Episode 37: Know Your Value: Empowering Seller-Doers, Driving Profitability, and Having Tough Conversations
- Episode 36: Everything’s a Negotiation: How Effective Communication Drives Revenue
- Episode 35: The AEC Revenue Driver
- Episode 34: Season 2 Wrap-Up, with Katie Cash
- Episode 33: The K-12 Market Outlook: Technology, Procurement, and COVID’s Impact with Jere Smith, Director of Capital Improvements for Atlanta Public Schools
- Episode 32: Breaking Down the Healthcare Market: What Owners Look For in AEC Partners, with Katie Leonard of Wellstar Health System
- Episode 31: 2021 Planning and Budgeting: What AEC Firms Should Include in their Sales & Marketing Plans Next Year
- Episode 30: Selling Trust and Building Relationships, with Joe Mynhier, Author of, The Introverted Hunter
- Episode 29: How to Build Successful Corporate Relationships, with Paul Springthorpe of Ryan Companies US, Inc.
- Episode 28: Living in the Liminal Space: State of Industrial Development, with Jake Stefan of ARCO Design/Build – BTS, Inc.
- Episode 27: Living in the Liminal Space: Economic Impact of COVID-19, with Evelina Roseman
- Episode 26: The Importance of Communication During a Social Movement, with Katie Cash and Donya Edler
- Episode 25: Living in the Liminal Space: New Procurement Processes, with Marvin Woodward
- Episode 24: Don’t Lose it in the [Virtual] Interview: Best Practices for AEC Virtual Interviews, with Katie Cash
- Episode 23: Driving Your Business & Staying Connected During COVID-19, with Judy Sparks and Katie Cash
- Episode 22: AEC Marketing for Principals Season 1 Wrap-Up, with Katie Cash
- Episode 21: How to Win Work With ARCO, with Jake Stefan
- Episode 20: How and Why You Should Build a Marketing Team, with Whitney Thrower
- Episode 19: How to Win Work With Highlands Residential, with Dave Loeffel
- Episode 18: How to Win Work With Pattillo Industrial Real Estate, with Larry Callahan
- Episode 17: Using ABM to Generate Marketing Qualified Leads (MQL’s) and Grow your Business, with Katie Fisher, Sr. Director of Field Marketing at JLL
- Episode 16: Account Based Marketing, with Judy Sparks and Katie Cash
- Episode 15: The Construction Channel, with Aaron Wright
- Episode 14: The Emotional Side of Marketing, with Brent Darnell
- Episode 13: What Owners Have to Say, with Judy Sparks and Katie Cash
- Episode 12: How to Win work with Georgia Tech, with Scott Jones
- Episode 11: The Missing Link in Your AEC Marketing Strategy, with Brenda Christman
- Episode 10: Winning AEC Projects From the State, with Marvin Woodward
- Episode 9: Sales, and Business Development – What’s the Difference? with Judy Sparks and Katie Cash
- Episode 8: Picking Up the Slack: Marketing as a Company-Wide Effort, with Scott Steiding
- Episode 7: How AEC Firms are Solving Today’s Difficult Lead Gen, Recruiting, and Marketing Challenges, with Judy Sparks and Katie Cash
- Episode 6: Overcoming the Skills Gap in AEC Marketing, with Judy Sparks and Katie Cash
- Episode 5: Understanding the Importance of Company Culture, with Tracey Sibley
- Episode 4: AEC Branding After a Merger or Acquisition, with Donya Edler
- Episode 3: The Art of the Pitch: AEC Marketing Strategies for Better Presentations, with Judy Sparks and Katie Cash
- Episode 2: Maximizing the Impact of AEC Proposals, with Jere Smith
- Episode 1: AEC Marketing and The Benefits of Podcasting, with hosts Katie Cash and Judy Sparks and special guest Stephen Woessner