Repetition Builds Reputation: How Consistency Fuels Brand Awareness in AEC
In the AEC industry, the firms that win work aren’t always the biggest or the most innovative. They’re the ones who show up consistently with a clear message, recognizable brand, and steady presence in the right places. Repetition builds reputation. And in a business built on relationships and trust, reputation is currency. The Problem: Sporadic […]
Writing Content That Answers “So What?” in AEC Marketing
How to Create Content Your Clients Actually Care About In AEC marketing, it’s easy to default to what we think is impressive, like project awards, technical capabilities, or photos of that recently completed facility. But the real question your audience is asking isn’t “How big is your portfolio?” It’s “So what? Why should this matter […]
If You Don’t Manage Your Professional Brand, Google Will Do It for You
In the AEC industry, your reputation is your currency. You may have decades of project experience, but if your professional brand isn’t visible and credible online, you’re handing control of your story to the internet. Potential clients, teaming partners, recruits, and industry peers are researching you long before they meet you. What they find, or […]
Merging Cultures Through M&A
Many AEC firms have growth strategies that include M&A activity but inking the deal is only part of the journey. Life after the transaction is where the real success occurs and where real growth and market penetration and maturity is realized or fails. Selling staff members on the benefits of the new M&A is an […]
AEC Marketing Trends to Watch Out For
As the AEC industry evolves, business owners must improve their strategies and tactics to stay ahead of the competition. The first step to beating competitors is to stay up-to-date with the latest marketing trends. Read on to learn more about the top AEC marketing trends to watch out for in subsequent years. The Rise […]
COVID-19 and the Shifting Economy: How to Adapt through Digitization and Technology
It’s been several months since COVID-19 disrupted our daily lives, and we are just now beginning to see its economic impacts. While much about the future is still unknown, it is clear that many of the Coronavirus’ effects on the way we do business are here to stay. We sat down with Chief Economist Evelina […]
Changing the Internal Marketing Mindset: Reactive Vs. Proactive AEC Marketing
As the current climate continues to evolve, businesses across every industry can see the lasting effects COVID-19 will have. In the AEC industry, there are many uncertainties when it comes to project schedules, budget reallocation, bid opportunities, and market stability. It has forced AEC firm leaders to ask themselves, “How do I keep my business […]
Expert Tips to Winning Design and Construction Contracts from Georgia Tech
Become an AEC Partner of Georgia Tech In this episode of AEC Marketing for Principals, Scott Jones, joins us to share his story. Jones is the Assistant Vice President of Facilities, Design, and Construction at the Georgia Institute of Technology, and he runs a progressive operation that oversees all of Georgia Tech’s design and construction […]
The Missing Link in Your AEC Marketing Plan
The Missing Link in Your AEC Marketing Plan Brenda Christman is the SVP of Marketing and Communications for Hunt Companies, a global enterprise and holding company that invests in business in the real estate and infrastructure market. Their umbrella of companies and affiliates employs over six thousand with household brands like Pinnacle and Amber Infrastructure. […]
ABC’s of AEC Marketing for Technical Professionals
Many times the AEC Marketing and Sales Staff is headed up by a Technical Professional was educated almost solely in their area of expertise. Fundamental marketing terms such as “SEO” or “buyer persona” can be a foreign language to an architect. On the other hand, words like “curtain walls” and “site grading” may be unfamiliar to the marketing […]