Posts by smartegies
Merging Cultures Through M&A
Many AEC firms have growth strategies that include M&A activity but inking the deal is only part of the journey. Life after the transaction is where the real success occurs…
Read MoreMeasuring Your M&A Efforts
It can sometimes be challenging to demonstrate how your M&A activity is impacting growth at your AEC firm. However, it is important for AEC marketing leaders to establish Key Performance…
Read MoreLet’s Talk M&A
The AEC industry is no stranger to technical jargon and acronyms. It’s almost as if we have our own little language sometimes. And yet, the best Technical Professional can read…
Read MoreAEC Marketing Trends to Watch Out For
As the AEC industry evolves, business owners must improve their strategies and tactics to stay ahead of the competition. The first step to beating competitors is to stay up-to-date with…
Read MoreThe New Google Business Profile
Have you heard? Google Business Profile (GBP), formerly known as Google My Business (GMB) is now retired. The tech powerhouse announced that Google Search and Maps will be the new…
Read MoreThe Art of Negotiation: The Importance of Empathy, Active Listening, and Communication in Marketing’s Greatest Equalizer
Empathy and negotiations don’t seem to go hand in hand. Negotiations tend to be viewed by many as zero-sum, adversarial conflicts, especially in business. Negotiators, however, have many tools at…
Read MoreA Season of Transition for Atlanta Public Schools: Capital Improvements in the Face of COVID-19
Like wildfire in the wheat fields, COVID’s rampant run has significantly changed many industries, including the K-12 market. The negative impacts of school closures, virtual lifestyles, and uncertain futures are…
Read MoreIntroverted Selling: The Principle of Trust in the AEC Industry
In every major industry, there are preconceived notions of who can and can’t succeed in sales. The AEC industry is no different. The stereotype of a typical salesperson is an…
Read MoreNavigating the Liminal Space throughout the Industrial Industry
COVID-19 has triggered side effects for global and local economies, many of which are still unfolding. No matter what industry you work in, the only true constant, ironically, is that…
Read MoreThe Importance of Building a Brand Communication Platform
What is a Brand Communication Platform? A brand communication platform is the set of associations that clients and consumers connect to a particular company or product. It serves as your…
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