The Missing Link in Your AEC Marketing Plan
The Missing Link in Your AEC Marketing Plan Brenda Christman is the SVP of Marketing and Communications for Hunt Companies, a global enterprise and holding company that invests in business in the real estate and infrastructure market. Their umbrella of companies and affiliates employs over six thousand with household brands like Pinnacle and Amber Infrastructure. […]
How to Win Business From the State
How to Win Business From the State When it comes to state projects, it seems as though any and all AEC firms are all looking to get a piece of the pie. But getting that piece of the pie can seem daunting if you are new to Georgia’s procurement process or just new to the […]
Sales, Marketing, and Business Development – What’s the Difference?
Sales, marketing, and business development are terms used in a seemingly interchangeable fashion throughout the AEC industry. But, as you build your company project by project, these three processes play different roles and it is important to understand the distinguishing factors for each one. Judy Sparks has experience dealing with all three corners of the […]
Picking Up the Slack: AEC Marketing as a Company-Wide Effort
Morrison Hershfield is one of North America’s leading, multidisciplinary engineering firms, where Scott Steiding serves as a Vice President and oversees sales and marketing operations for the firm. Unlike many business leaders, Steiding does not approach sales and marketing with a strictly organic or instinctive mentality. In this episode of AEC Marketing for Principals, Steiding […]
7 Ways to Build a Healthy Company Culture
Don’t Lose it in the Interview!
We hear it all the time: firms make the shortlist and approach the interview with the mindset that it’s “ours to lose.” But what does it take to prepare a winning pitch? At Smartegies, our experience tells us that the key to creating a memorable pitch can be summed up in three words: INFORM, INFLUENCE, […]
9 Recommended Presentation Strategies in AEC
At Smartegies, we have found that teams can make it or break it in an interview. Many times, one team goes into the interview with a leading score and another comes out as the winner. This is because people can be influenced during the interview process. A good interview can sway the votes in your […]
Innovation to Reach Your Audience
When in a competitive market, it is essential to find innovative ways to reach your audience. Staying ahead of the trends makes the difference; doing things “the way they’ve always been done” does not help your company stand out as an industry leader. Being innovative, risky, and smart about the next move will ultimately drive […]
Who Are the Brand Ambassadors in the AEC Industry? Your Employees!
Firms will develop a strong brand promise, corporate mission and unique value proposition, but often fail to market the message internally. Training employees will help them understand how the firm should be perceived and experienced in the marketplace. The more they know, the more your team will be prepared for challenging situations and be on the look-out for […]
7 Branding Steps for Architecture, Engineering & Construction Firms
If your competition understands branding and you don’t, then you are probably losing market share and revenue! Many Architects, Engineers, and Construction (AEC) firms are lean and mean, requiring them to keep overhead costs at a minimum in order to survive. However, the firms who have taken the time to establish a brand presence are now the ones […]