Introverted Selling: The Principle of Trust in the AEC Industry
In every major industry, there are preconceived notions of who can and can’t succeed in sales. The AEC industry is no different. The stereotype of a typical salesperson is an effervescent extrovert who could sell sawdust to a lumbermill. But in order to achieve success, do you have to act like the stereotypical salesperson? Must […]
E-commerce and Industrial Real Estate
Pattillo Pattillo is a familiar name when it comes to industrial real estate, with investments spanning the entire Southeast from Louisville, Kentucky down to Jacksonville, Florida. For 70 years, Pattillo has focused solely on the vertical of industrial development. They erected over 1000 industrial buildings in their respective territories and built a reputation of unrivaled […]
How to Win Business From the State
How to Win Business From the State When it comes to state projects, it seems as though any and all AEC firms are all looking to get a piece of the pie. But getting that piece of the pie can seem daunting if you are new to Georgia’s procurement process or just new to the […]
5 Essential Brand Elements for any AEC Firm
The AEC industry is a highly competitive space where differentiation can make the difference between winning multi-million dollar projects or missing the invitation to bid. In a world where competition is fierce, companies with a strong brand identity are rising above the crowd. For years, branding was placed as a low priority due to the […]
Accelerate Your Revenue Growth with Content Marketing
98% of B2B Marketers share that Content Marketing has become the core of their marketing strategy. For the AEC industry, however, many organizations have continued to focus their marketing efforts on informative brochures, referrals from satisfied clients, and attendance at large networking conferences. Although these strategies have generated results, they can be costly, time consuming […]
Generate Content to Meet All Phases of the Buying Cycle
The Buying Cycle – How to Catch a Client Marketing in many ways is similar to fishing. You need to understand the waters, choose the right bait and be aware of external conditions that sometimes you simply cannot control. Those of you that fish, understand there is a provable method to catching the best one. […]
Georgia Built’s Digital Marketing Event at WSB-TV
WSB-TV Graciously Hosted Georgia Built’s Exclusive Digital Marketing Event on November 2, 2015 – Sponsored by Smartegies AEC Marketing Professionals and Principals came to WSB-TV Atlanta’s station to learn more about B2B Digital Marketing Solutions and how 360 Digital Integration can help their business. The event featured Jeffrey Ulrich, Senior Director of Digital Sales Training & Talent […]
Listen to Smartegies AEC Clients on the Radio
Here are Smartegies’ client interviews on 640 AM Talk Radio’s The Sully Show. The broadcast was recorded LIVE on October 5, 2015 from the Georgia Built Invitational Golf Tournament at Cuscowilla on Lake Oconee. Click on each person’s name to listen to their interview. Mike Lentz, Principal and Director of the Mixed-Use/Retail Studio, Wakefield Beasley & Associates (Length 6:25) […]
The New Age of Marketing for AEC Firms
It’s 2015 and the construction industry continues to show signs of good health. That’s great news for many A/E/C firms, as they come out of the recession claiming to be “stronger, leaner and smarter.” As of this morning, there were over 30,000 design and construction jobs posted on LinkedIn. Everyday, I have at least one […]
Why AEC Firms Should Be on LinkedIn
“You are only as good as your reputation.” This is a phrase with which we have become all too familiar, especially with the dawn of the Internet and social media – where word of mouth meets technology. Now more than ever, digital marketing is taking the place of traditional marketing because of its cost-effective and […]