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Katie Cash

Katie is an architecture, engineering, and construction marketer with over 15 years of experience serving the AEC industry. Katie is an expert strategist who helps her clients win big projects through creative marketing methods. Katie believes in thinking outside the box and has a gift for tackling challenges by using innovative and unconventional solutions. Today, Katie serves as the Vice President of Smartegies, working alongside Judy to help clients achieve maximum impact in their marketing efforts.

Episodes

The Missing Link in Your AEC Marketing Strategy, with Brenda Christman
Click Here for Full Transcript In this day and age, you have the ability to build and scale your business without a sales force, and AEC firms are finally adopting an innovative approach to digital and inbound marketing after seeing it work in so many other industries. Developing an effective marketing plan starts with putting…
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Winning AEC Projects From the State, with Marvin Woodward
Click Here for the Full Transcript   The Georgia State Financing and Investment Commission (GSFIC), was created by a constitutional amendment in 1972 and is responsible for the proper application of proceeds from general obligation debt and the issuance of all public debt by the State. No agency or authority can incur debt or employ…
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Sales, and Business Development – What’s the Difference? with Judy Sparks and Katie Cash
Click Here for the Full Transcript There is a common misconception in the AEC industry that sales, marketing, and business development all serve the same purpose, but ‘sales and marketing’ are not synonymous and they represent completely independent efforts in your growth strategy. In this episode of AEC Marketing for Principals, Judy Sparks and Katie…
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Picking Up the Slack: Marketing as a Company-Wide Effort, with Scott Steiding
Click Here for the Full Transcript In the engineering industry, mastering the art of communication as an individual can help move the needle for an entire organization. At Morrison Hershfield, Scott Steiding did just that. He became well versed in the language of his technical staff and leadership, which led to successive prosperity, heightened brand…
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How AEC Firms are Solving Today’s Difficult Lead Gen, Recruiting, and Marketing Challenges, with Judy Sparks and Katie Cash
Click Here for the Full Transcript Oftentimes, when we talk about digital marketing with our clients and prospects—that is, principals of AEC firms and their teams—we see an immediate glaze go over the faces of the people in the room. Why? Because there is a widely held assumption within the AEC industry that digital cannot…
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Overcoming the Skills Gap in AEC Marketing, with Judy Sparks and Katie Cash
About Judy Sparks Judy is the founder, CEO, and President of Smartegies LLC. Founded in 2008, Smartegies is a specialty marketing agency that has helped more than 150 companies across North America build stronger brands, implement effective communications, and develop winning strategies and proposals. Judy has worked in B2B marketing and sales roles exclusively since…
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Understanding the Importance of Company Culture, with Tracey Sibley
About Tracey Sibley As Brasfield & Gorrie’s Vice President of Marketing, Tracey Sibley leads one of the nation’s largest and most respected construction industry brands. Brasfield & Gorrie provides general contracting, design-build, and construction management services for a variety of markets including healthcare, commercial, institutional, federal, municipal, industrial, infrastructure, and water treatment. With more than…
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AEC Branding After a Merger or Acquisition, with Donya Edler
Click Here for the Full Transcript Since guesting on our podcast, Donya Edler has joined Smartegies as our new Executive Vice President. She brings over 25 years of professional marketing, communications, and human resources experience in both the public and private sectors. Throughout her career, she has experienced several mergers and acquisitions with very different…
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The Art of the Pitch: AEC Marketing Strategies for Better Presentations, with Judy Sparks and Katie Cash
About Judy Sparks Judy is the founder, CEO, and President of Smartegies LLC. Founded in 2008, Smartegies is a specialty marketing agency that has helped more than 150 companies across North America build stronger brands, implement effective communications, and develop winning strategies and proposals. Judy has worked in B2B marketing and sales roles exclusively since…
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Maximizing the Impact of AEC Proposals, with Jere Smith
About Jere Smith Jere Smith is the Director of Capital Improvements for Atlanta Public Schools, one of the nation’s largest urban school districts. He is also the President of the Construction Owners Association of America (COAA), and serves on the Atlanta Public Schools Career and Technical Education Advisory Board and the Clemson University Industry Advisory…
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AEC Marketing and The Benefits of Podcasting, with hosts Katie Cash and Judy Sparks and special guest Stephen Woessner
About Judy Sparks Judy is the founder, CEO, and President of Smartegies LLC. Founded in 2008, Smartegies is a specialty AEC marketing agency that has helped more than 150 companies across North America build stronger brands, implement effective communications, and develop winning strategies and proposals. Judy has worked in B2B marketing and sales roles exclusively…
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