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Your Host

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Katie Cash

Katie is an architecture, engineering, and construction marketer with over 15 years of experience serving the AEC industry. Katie is an expert strategist who helps her clients win big projects through creative marketing methods. Katie believes in thinking outside the box and has a gift for tackling challenges by using innovative and unconventional solutions. Today, Katie serves as the Vice President of Smartegies, working alongside Judy to help clients achieve maximum impact in their marketing efforts.

Episodes

Season 2 Wrap-Up, with Katie Cash
What you’ll learn in this episode: Key takeaways from season 2 of AEC Marketing for Principals Pivoting from traditional to digital marketing Best practices for virtual interviews 2021 marketing and…
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The K-12 Market Outlook: Technology, Procurement, and COVID’s Impact with Jere Smith, Director of Capital Improvements for Atlanta Public Schools
Click Here for the Full Transcript The K-12 market has seen a lot of change this year. School closures have caused students and teachers to adapt a virtual lifestyle and…
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Breaking Down the Healthcare Market: What Owners Look For in AEC Partners, with Katie Leonard of Wellstar Health System
Click Here for the Full Transcript It’s no secret the healthcare market has been impacted heavily by COVID-19. From virtual patient care and equipment shortages to freezing capital construction projects,…
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Monthly Budget Planning
2021 Planning and Budgeting: What AEC Firms Should Include in their Sales & Marketing Plans Next Year
Click Here for the Full Transcript As we approach 2021, it’s time to start thinking about annual marketing budgets and where to allocate funds moving into the new year. For…
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Selling Trust and Building Relationships, with Joe Mynhier, Author of, The Introverted Hunter
Click Here for the Full Transcript “You can’t be good at sales if you’re an introvert!” In the AEC industry, there are preconceived notions of who can and can’t sell.…
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How to Build Successful Corporate Relationships, with Paul Springthorpe of Ryan Companies US, Inc.
Click Here for the Full Transcript Ryan Companies US, Inc. is a national leader in commercial real estate. With over 80 years in business, Ryan Companies has adopted new strategies…
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Living in the Liminal Space: State of Industrial Development, with Jake Stefan of ARCO Design/Build – BTS, Inc.
Click Here for the Full Transcript   ARCO Design/Build (ARCO), named the 7th largest design-build firm by ENR, is a national leader in industrial construction. As such, ARCO has seen…
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Living in the Liminal Space: Economic Impact of COVID-19, with Evelina Roseman
On this episode of AEC Marketing for Principals, hosts Judy Sparks and Katie Cash are joined by Chief Economist Evelina Roseman to talk about the economic impact of COVID-19 and…
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The Importance of Communication During a Social Movement, with Katie Cash and Donya Edler
On this special episode of AEC Marketing for Principals, host Katie Cash is joined by Smartegies Executive Vice President, Donya Edler, to talk about the importance of corporate communication during…
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Living in the Liminal Space: New Procurement Processes, with Marvin Woodward
Kicking off season 2 of AEC Marketing for Principals, Marvin Woodward, the Deputy Director for the Georgia State Financing and Investment Commission, joins hosts Judy Sparks and Katie Cash to…
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Don’t Lose it in the [Virtual] Interview: Best Practices for AEC Virtual Interviews, with Katie Cash
During this special AEC Marketing for Principals episode, host Katie Cash discusses how AEC firms can pivot their interview presentations to the virtual world. Public and private owners are continuing…
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Driving Your Business & Staying Connected During COVID-19, with Judy Sparks and Katie Cash
During this special AEC Marketing for Principals episode, hosts Judy Sparks and Katie Cash discuss how AEC firms are pivoting their marketing strategies as a result of the COVID-19 pandemic.…
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