The Importance of Building a Brand Communication Platform
What is a Brand Communication Platform? A brand communication platform is the set of associations that clients and consumers connect to a particular company or product. It serves as your […]
Steps to Branding Success in Mergers and Acquisitions
Mergers and acquisitions (M&A’s) are becoming more of a norm due to the current economic climate and lack of succession planning. In 2018, the value of M&A’s increased by 4% […]
Who Are the Brand Ambassadors in the AEC Industry? Your Employees!
Firms will develop a strong brand promise, corporate mission and unique value proposition, but often fail to market the message internally. Training employees will help them understand how the firm should […]
Accelerate Your Revenue Growth with Content Marketing
98% of B2B Marketers share that Content Marketing has become the core of their marketing strategy. For the AEC industry, however, many organizations have continued to focus their marketing efforts […]
Online Tools for the Deadline-Stricken Creative
I would be rich if I had a quarter for every time someone has asked me to brand a proposal and “make it pretty”… in less than two days. It has […]
