The Importance of Building a Brand Communication Platform
What is a Brand Communication Platform? A brand communication platform is the set of associations that clients and consumers connect to a particular company or product. It serves as your identity, letting customers know who you are and what you offer, but just as importantly, what you value and how you do business. An effective […]
Steps to Branding Success in Mergers and Acquisitions
Mergers and acquisitions (M&A’s) are becoming more of a norm due to the current economic climate and lack of succession planning. In 2018, the value of M&A’s increased by 4% to $3.8 trillion in the US alone. A study done by Harvard Business Review says, “At best, mergers and acquisitions (M&A’s) have a 50/50 chance of reaching […]
Who Are the Brand Ambassadors in the AEC Industry? Your Employees!
Firms will develop a strong brand promise, corporate mission and unique value proposition, but often fail to market the message internally. Training employees will help them understand how the firm should be perceived and experienced in the marketplace. The more they know, the more your team will be prepared for challenging situations and be on the look-out for […]
Accelerate Your Revenue Growth with Content Marketing
98% of B2B Marketers share that Content Marketing has become the core of their marketing strategy. For the AEC industry, however, many organizations have continued to focus their marketing efforts on informative brochures, referrals from satisfied clients, and attendance at large networking conferences. Although these strategies have generated results, they can be costly, time consuming […]
Online Tools for the Deadline-Stricken Creative
I would be rich if I had a quarter for every time someone has asked me to brand a proposal and “make it pretty”… in less than two days. It has taken me a while to figure out how to design “pretty” proposals and collateral in a short amount of time–much less trying to get the right […]