Is Your Website Built for Accessibility?
Companies around the country are facing lawsuits and demand letters alleging that their websites are not “accessible” for disabled individuals. Generally, Title III of the Americans with Disabilities Act requires places that are open to the public to not discriminate against individuals due to their disability or otherwise deny them “the full and equal enjoyment […]
Accelerate Your Revenue Growth with Content Marketing
98% of B2B Marketers share that Content Marketing has become the core of their marketing strategy. For the AEC industry, however, many organizations have continued to focus their marketing efforts on informative brochures, referrals from satisfied clients, and attendance at large networking conferences. Although these strategies have generated results, they can be costly, time consuming […]
Writing All of Your Content with SO WHAT in Mind
In the AEC industry, we execute impressive projects. It is natural to want to share our past successes with potential clients and use those accomplishments as the focal point in our marketing. All of that is fine if that information helps the prospect make their final decision. Remember our blog post about the Buyer’s Journey? […]
4 Content Techniques to Expand Your Brand
When people think of content marketing, blog posts, eBooks, white papers and industry reports are the first things that come to mind. How can you can keep up with the times, when you barely have enough time to type an e-mail, let alone create lengthy educational documents? The good news is that there are HUNDREDS […]
Generate Content to Meet All Phases of the Buying Cycle
The Buying Cycle – How to Catch a Client Marketing in many ways is similar to fishing. You need to understand the waters, choose the right bait and be aware of external conditions that sometimes you simply cannot control. Those of you that fish, understand there is a provable method to catching the best one. […]
Georgia Built’s Digital Marketing Event at WSB-TV
WSB-TV Graciously Hosted Georgia Built’s Exclusive Digital Marketing Event on November 2, 2015 – Sponsored by Smartegies AEC Marketing Professionals and Principals came to WSB-TV Atlanta’s station to learn more about B2B Digital Marketing Solutions and how 360 Digital Integration can help their business. The event featured Jeffrey Ulrich, Senior Director of Digital Sales Training & Talent […]
Create Compelling Content Through the Use of Buyer Personas
The AEC industry utilizes a very individualized relationship-driven sales process. Our industry has a much more intimate relationship with clients, however tend to focus their website copy, marketing materials and e-mail marketing strategies on generic topics that bore their market rather than engage them. In an industry so relationship-driven, why can it be so difficult […]
Listen to Smartegies AEC Clients on the Radio
Here are Smartegies’ client interviews on 640 AM Talk Radio’s The Sully Show. The broadcast was recorded LIVE on October 5, 2015 from the Georgia Built Invitational Golf Tournament at Cuscowilla on Lake Oconee. Click on each person’s name to listen to their interview. Mike Lentz, Principal and Director of the Mixed-Use/Retail Studio, Wakefield Beasley & Associates (Length 6:25) […]
ABC’s of AEC Marketing for Technical Professionals
Many times the AEC Marketing and Sales Staff is headed up by a Technical Professional was educated almost solely in their area of expertise. Fundamental marketing terms such as “SEO” or “buyer persona” can be a foreign language to an architect. On the other hand, words like “curtain walls” and “site grading” may be unfamiliar to the marketing […]
Architects, Engineers & Contractors – Expect More from Marketing!
Finally! The AEC industry is thriving. Large projects are being awarded. Everyone is hiring, and design and construction firms are booming. With all this new activity and frenzy comes a higher level of competition. So, make sure you are using your marketing resources most effectively. Do you think of marketing as the department down the […]