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Strategic Insight

Plans of action, master ideas, and leadership pieces

Architects, Engineers & Contractors – Expect More from Marketing!

Finally! The AEC industry is thriving. Large projects are being awarded. Everyone is hiring, and design and construction firms are…

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Smartegies Officially Announces Partnership with Hubspot

HubSpot alliance will provide seamless inbound integration Smartegies, LLC has entered in a strategic partnership with HubSpot, the world’s leading…

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The New Age of Marketing for AEC Firms

It’s 2015 and the construction industry continues to show signs of good health. That’s great news for many A/E/C firms,…

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No Budget? Have You Considered How Your Employees Can Market For You?

Dealing with a limited budget or no budget at all can be a daunting task when it comes to building…

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Look to Your Cereal Bowl for Ways to Improve Productivity

One of my favorite advertising slogans is “Snap, Crackle, Pop.” Talk about great design–it’s simple, catchy, has great rhythm vocally,…

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Why AEC Firms Should Be on LinkedIn

“You are only as good as your reputation.” This is a phrase with which we have become all too familiar,…

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The Architecture of Social Media

The Architecture of Social Media

There are quite a few infographics that describe the difference between the major social media channels. You’ve probably seen them…

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If You Don’t Manage Your Professional Image, Google Will Do It For You

In today’s A/E/C marketplace, relationships are more valuable than ever. While your firm may be held in high regard, you…

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Don’t Be Scared, Be Prepared – Social Media Crisis Management

This October, we’re tackling scary situations and how best to avoid and/or overcome them. This week’s topic deals with social…

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