Brand Insight
The Importance of Building a Brand Communication Platform
What is a Brand Communication Platform? A brand communication platform is the set of associations that clients and consumers connect to a particular company or product. It serves as your…
Read MoreSteps to Branding Success in Mergers and Acquisitions
Mergers and acquisitions (M&A’s) are becoming more of a norm due to the current economic climate and lack of succession planning. In 2018, the value of M&A’s increased by 4%…
Read MoreWho Are the Brand Ambassadors in the AEC Industry? Your Employees!
Firms will develop a strong brand promise, corporate mission and unique value proposition, but often fail to market the message internally. Training employees will help them understand how the firm should…
Read More7 Branding Steps for Architecture, Engineering & Construction Firms
If your competition understands branding and you don’t, then you are probably losing market share and revenue! Many Architects, Engineers, and Construction (AEC) firms are lean and mean, requiring them to keep overhead…
Read More5 Essential Brand Elements for any AEC Firm
The AEC industry is a highly competitive space where differentiation can make the difference between winning multi-million dollar projects or missing the invitation to bid. In a world where competition…
Read MoreStagnant Revenue Growth? It May be Time to Rebrand.
The brand of your business is more important than simply looking good; it is about keeping your revenues and bottom line on pace with the top performers in the AEC…
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