Marketing
Stagnant Revenue Growth? It May be Time to Rebrand.
The brand of your business is more important than simply looking good; it is about keeping your revenues and bottom line on pace with the top performers in the AEC…
Read MoreAccelerate Your Revenue Growth with Content Marketing
98% of B2B Marketers share that Content Marketing has become the core of their marketing strategy. [i] For the AEC industry, however, many organizations have continued to focus their marketing…
Read MoreWriting All of Your Content with SO WHAT in Mind
In the AEC industry, we execute impressive projects. It is natural to want to share our past successes with potential clients and use those accomplishments as the focal point in…
Read More4 Content Techniques to Expand Your Brand
When people think of content marketing, blog posts, eBooks, white papers and industry reports are the first things that come to mind. How can you can keep up with the…
Read MoreGenerate Content to Meet All Phases of the Buying Cycle
The Buying Cycle – How to Catch a Client Marketing in many ways is similar to fishing. You need to understand the waters, choose the right bait and be aware…
Read MoreGeorgia Built’s Digital Marketing Event at WSB-TV
WSB-TV Graciously Hosted Georgia Built’s Exclusive Digital Marketing Event on November 2, 2015 – Sponsored by Smartegies AEC Marketing Professionals and Principals came to WSB-TV Atlanta’s station to learn more about B2B…
Read MoreCreate Compelling Content Through the Use of Buyer Personas
The AEC industry utilizes a very individualized relationship-driven sales process. Our industry has a much more intimate relationship with clients, however tend to focus their website copy, marketing materials and…
Read MoreListen to Smartegies AEC Clients on the Radio
Here are Smartegies’ client interviews on 640 AM Talk Radio’s The Sully Show. The broadcast was recorded LIVE on October 5, 2015 from the Georgia Built Invitational Golf Tournament at Cuscowilla on Lake…
Read MoreABC’s of AEC Marketing for Technical Professionals
Many times the AEC Marketing and Sales Staff is headed up by a Technical Professional was educated almost solely in their area of expertise. Fundamental marketing terms such as “SEO” or “buyer…
Read MoreArchitects, Engineers & Contractors – Expect More from Marketing!
Finally! The AEC industry is thriving. Large projects are being awarded. Everyone is hiring, and design and construction firms are booming. With all this new activity and frenzy comes a…
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