If You Don’t Manage Your Professional Brand, Google Will Do It for You
In the AEC industry, your reputation is your currency. You may have decades of project experience, but if your professional brand isn’t visible and credible online, you’re handing control of […]
The Importance of Building a Brand Communication Platform
What is a Brand Communication Platform? A brand communication platform is the set of associations that clients and consumers connect to a particular company or product. It serves as your […]
Steps to Branding Success in Mergers and Acquisitions
Mergers and acquisitions (M&A’s) are becoming more of a norm due to the current economic climate and lack of succession planning. In 2018, the value of M&A’s increased by 4% […]
Who Are the Brand Ambassadors in the AEC Industry? Your Employees!
Firms will develop a strong brand promise, corporate mission and unique value proposition, but often fail to market the message internally. Training employees will help them understand how the firm should […]
7 Branding Steps for Architecture, Engineering & Construction Firms
If your competition understands branding and you don’t, then you are probably losing market share and revenue! Many Architects, Engineers, and Construction (AEC) firms are lean and mean, requiring them to keep overhead […]
5 Essential Brand Elements for any AEC Firm
The AEC industry is a highly competitive space where differentiation can make the difference between winning multi-million dollar projects or missing the invitation to bid. In a world where competition […]
Is Your Website Built for Accessibility?
Companies around the country are facing lawsuits and demand letters alleging that their websites are not “accessible” for disabled individuals. Generally, Title III of the Americans with Disabilities Act requires […]
Accelerate Your Revenue Growth with Content Marketing
98% of B2B Marketers share that Content Marketing has become the core of their marketing strategy. For the AEC industry, however, many organizations have continued to focus their marketing efforts […]
4 Content Techniques to Expand Your Brand
When people think of content marketing, blog posts, eBooks, white papers and industry reports are the first things that come to mind. How can you can keep up with the […]
Online Tools for the Deadline-Stricken Creative
I would be rich if I had a quarter for every time someone has asked me to brand a proposal and “make it pretty”… in less than two days. It has […]
