If You Don’t Manage Your Professional Brand, Google Will Do It for You
In the AEC industry, your reputation is your currency. You may have decades of project experience, but if your professional brand isn’t visible and credible online, you’re handing control of your story to the internet. Potential clients, teaming partners, recruits, and industry peers are researching you long before they meet you. What they find, or […]
The Importance of Building a Brand Communication Platform
What is a Brand Communication Platform? A brand communication platform is the set of associations that clients and consumers connect to a particular company or product. It serves as your identity, letting customers know who you are and what you offer, but just as importantly, what you value and how you do business. An effective […]
Steps to Branding Success in Mergers and Acquisitions
Mergers and acquisitions (M&A’s) are becoming more of a norm due to the current economic climate and lack of succession planning. In 2018, the value of M&A’s increased by 4% to $3.8 trillion in the US alone. A study done by Harvard Business Review says, “At best, mergers and acquisitions (M&A’s) have a 50/50 chance of reaching […]
Who Are the Brand Ambassadors in the AEC Industry? Your Employees!
Firms will develop a strong brand promise, corporate mission and unique value proposition, but often fail to market the message internally. Training employees will help them understand how the firm should be perceived and experienced in the marketplace. The more they know, the more your team will be prepared for challenging situations and be on the look-out for […]
7 Branding Steps for Architecture, Engineering & Construction Firms
If your competition understands branding and you don’t, then you are probably losing market share and revenue! Many Architects, Engineers, and Construction (AEC) firms are lean and mean, requiring them to keep overhead costs at a minimum in order to survive. However, the firms who have taken the time to establish a brand presence are now the ones […]
5 Essential Brand Elements for any AEC Firm
The AEC industry is a highly competitive space where differentiation can make the difference between winning multi-million dollar projects or missing the invitation to bid. In a world where competition is fierce, companies with a strong brand identity are rising above the crowd. For years, branding was placed as a low priority due to the […]
Is Your Website Built for Accessibility?
Companies around the country are facing lawsuits and demand letters alleging that their websites are not “accessible” for disabled individuals. Generally, Title III of the Americans with Disabilities Act requires places that are open to the public to not discriminate against individuals due to their disability or otherwise deny them “the full and equal enjoyment […]
Accelerate Your Revenue Growth with Content Marketing
98% of B2B Marketers share that Content Marketing has become the core of their marketing strategy. For the AEC industry, however, many organizations have continued to focus their marketing efforts on informative brochures, referrals from satisfied clients, and attendance at large networking conferences. Although these strategies have generated results, they can be costly, time consuming […]
4 Content Techniques to Expand Your Brand
When people think of content marketing, blog posts, eBooks, white papers and industry reports are the first things that come to mind. How can you can keep up with the times, when you barely have enough time to type an e-mail, let alone create lengthy educational documents? The good news is that there are HUNDREDS […]
Online Tools for the Deadline-Stricken Creative
I would be rich if I had a quarter for every time someone has asked me to brand a proposal and “make it pretty”… in less than two days. It has taken me a while to figure out how to design “pretty” proposals and collateral in a short amount of time–much less trying to get the right […]