Online Tools for the Deadline-Stricken Creative
I would be rich if I had a quarter for every time someone has asked me to brand a proposal and “make it pretty”… in less than two days. It has taken me a while to figure out how to design “pretty” proposals and collateral in a short amount of time–much less trying to get the right […]
How to Dress for Success: Men’s Edition
Men, are you sending the right impression with the way you dress? According to a study completed by Psychology Today, men who wore bespoke (custom-fit) suits were judged more favorably by complete strangers than those who wore generic, store bought suits. They were also perceived to be more confident, successful, flexible and higher earners. Consider how these first impressions carry over […]
When to Hire an Agency vs. In-House Person
I recently came across an article on Social Media Today titled “Hiring a Social Media Agency vs. In-House.” Aside from the writer’s snarky tone, I found that he makes some pretty valid points. The question of whether to hire an agency vs. in-house is something we hear often. In certain cases, it may be more […]
State Representative Earl Ehrhart Discusses Braves Move With Smartegies
Smartegies Director of Operations Katie Cash sat down this week with Earl Ehrhart, Georgia State Representative and partner in the LakePoint Sporting Community project. Topics of discussion included the Atlanta Braves moving to Cobb County and the progress of the LakePoint project. Check it out!
Resolve to Be Social
Soon everyone in the building industry will understand the game-changing power of social media marketing. Those who don’t will be left behind. Social media has come a long way in the A/E/C world. When I founded Smartegies five years ago, I remember my first client, George Heery, asking me what I thought about Facebook, LinkedIn […]
Social Media: You’re Doing It Wrong
There seems to be two schools of thought when it comes to Social Media within the business world. Some companies are throwing money and time into social media in hopes to be relevant, and to come up with the next viral post or video. Others are looking at social media like it is a waste […]
Are Marketing Agencies Useful to AEC Firms? A Marketing Coordinator Changes Her Opinion to Yes!
As a veteran AEC Marketing Coordinator, I held a jaded view of outside AEC marketing agencies. Translating the AEC industry to traditional ad, public relations and branding agencies is difficult and costly. My one successful experience with an outside agency has been vastly outnumbered by deep frustrations and contract terminations. So, when the opportunity for […]
3 Resolutions for a New Year’s Marketing Recharge
There’s something about the beginning of a new year that makes us all want to do better. Whether it’s fighting the crowds at the gym with the other one-month wonders, or actually getting the decorations down before February; this is a time of resolutions. This year, Smartegies proposes that you resolve to re-charge your brand […]
Hitting the Reset Button on Your Social Media Strategy
By: Judy Sparks I love January. For me, I find it to be the most invigorating month of the year. December–actually, all of Q4–seems to suck the life out me, but something happens that last week of the year between Christmas and January 1. It’s like someone pressed the reset button. January is the month […]