Marketing
Online Tools for the Deadline-Stricken Creative
I would be rich if I had a quarter for every time someone has asked me to brand a proposal and “make it pretty”… in less than two days. It has…
Read MoreHow to Dress for Success: Men’s Edition
Men, are you sending the right impression with the way you dress? According to a study completed by Psychology Today, men who wore bespoke (custom-fit) suits were judged more favorably by complete…
Read MoreWhen to Hire an Agency vs. In-House Person
I recently came across an article on Social Media Today titled “Hiring a Social Media Agency vs. In-House.” Aside from the writer’s snarky tone, I found that he makes some…
Read MoreState Representative Earl Ehrhart Discusses Braves Move With Smartegies
Smartegies Director of Operations Katie Cash sat down this week with Earl Ehrhart, Georgia State Representative and partner in the LakePoint Sporting Community project. Topics of discussion included the Atlanta…
Read MoreResolve to Be Social
Soon everyone in the building industry will understand the game-changing power of social media marketing. Those who don’t will be left behind. Social media has come a long way in…
Read MoreSocial Media: You’re Doing It Wrong
There seems to be two schools of thought when it comes to Social Media within the business world. Some companies are throwing money and time into social media in hopes…
Read MoreAre Marketing Agencies Useful to AEC Firms? A Marketing Coordinator Changes Her Opinion to Yes!
As a veteran AEC Marketing Coordinator, I held a jaded view of outside AEC marketing agencies. Translating the AEC industry to traditional ad, public relations and branding agencies is difficult…
Read More3 Resolutions for a New Year’s Marketing Recharge
There’s something about the beginning of a new year that makes us all want to do better. Whether it’s fighting the crowds at the gym with the other one-month wonders,…
Read MoreHitting the Reset Button on Your Social Media Strategy
By: Judy Sparks I love January. For me, I find it to be the most invigorating month of the year. December–actually, all of Q4–seems to suck the life out me,…
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