SmartWIN24 Speaker Spotlight: Brooke Lewis – Leveraging Mergers and Acquisitions to Build Your AEC Brand
Brooke Lewis, CPSM, Associate Director of Marketing for Stratus Team, LLC, sits down with Katie on today’s episode. Lewis oversees marketing across all firm locations and discusses her first-hand experience with M&A, the challenges of building a marketing team and brand from scratch and adapting to technology’s fast pace in the AEC industry. Limited spots […]
SmartWIN24 Speaker Spotlight: Jeff Kinsler – Navigating the Media Multiverse in the AEC Industry
Jeff Kinsler, Senior Account Executive and Media Consultant for OUTFRONT Media joins the conversation today. Kinsler outlines OUTFRONT’s operations, highlighting its commitment to leveraging creative design for business growth. He delves into the evolution of out of-home advertising, including the integration of digital capabilities and geofencing for more targeted, personalized campaigns. Limited spots remain for […]
SmartWin24 Speaker Spotlight: Katie Harris – Communications Strategies for AEC M&A Success
Host Katie Cash chats with Smartegies Alliance Partner, Katie Harris. In this episode, Katie provides growth strategy insights for design, engineering, and development firms. She highlights the evolving marketing role in the AEC industry, focusing on the vital need for effective internal and external communications for business growth. She also discusses marketing, business development, and […]
SmartWin24 Speaker Spotlight: Beth Ament – Diversifying the Tools in Your AEC Toolbox
Host Katie Cash sits down with Beth Ament – Associate Vice President, Senior Manager of Communications and Marketing at Epsten Group, a Salas O’Brien company. Together, they reflect on the evolution of business development and marketing within the AEC industry. They discuss the importance of knowing your intended audience and the effectiveness of diversifying marketing […]
SmartWIN24 Speaker Spotlight: Joe Walker – Building Big Brands with Small Firms
Katie continues her speaker spotlight series with Joe Walker, the Founding Principal of Walker Architects and host of the “Design For An Agile World” podcast. The discussion centers on the firm’s agile design approach, particularly in sectors like higher education, advanced manufacturing, and healthcare. He shares insights into leveraging innovative marketing tools to articulate the […]
SmartWIN24 Insights: Secrets of AEC Brand Positioning
There are several things to consider when you are creating your brand and trying to differentiate it from others in the design and construction industry. Katie and Judy engage in a discussion about the challenges of crafting a positioning statement, particularly for multidisciplinary firms and smaller subsidiaries within larger brands. They provide practical insights and […]
SmartWIN24 Speaker Spotlight: Eric Anest – Strategies for Successful M&A for AEC Firms
Eric shares insights from Salas O’Brien’s 30+ mergers that grew the company from 300 to over 2,500 employees. They discuss the importance of strategic communication for successful integration and talent retention post-merger. Eric also highlights Salas O’Brien’s collaborative and partnership-orientated approach, which emphasizes customized marketing integration playbooks, internal marketing to help employees understand the combined […]
SmartWIN24 Speaker Spotlight: Mike Hoffman on the Application of Digital Marketing for AEC Firms
This SmartWIN24 speaker spotlight features Mike Hoffman, i-Heart Media’s Director of Brand Partnerships. He sits down with Katie Cash to talk about radio advertising’s effectiveness for B2B companies, with a focus on the AEC industry. Mike shares his insights and emphasizes the importance of using data and targeted advertising for specific audiences. Join Mike at […]
SmartWIN24 Speaker Spotlight: AEC Marketing Advancements with Scott Steiding
We’re kicking off a special series of episodes to introduce our brilliant lineup of SmartWIN24 speakers! We’re excited for you to get the opportunity to hear from each of them and see what we have in store for our annual conference happening February 28-29, at the Commerce Club in Atlanta, GA. Industry expert and Smartegies […]
Redefining AEC Marketing: Insights with Sarah Keane
In this brand new episode of AEC Marketing for Principals, we are joined by Sarah Keane, Marketing Principal for HOK. We have an in-depth conversation about the evolution of AEC marketing and explore her dynamic career as a younger Principal in the AEC industry. We discuss the role of Marketing Principals in aligning internal and […]