Mercedes-Benz Stadium: A Look Back at the Journey

Bill Johnson, Senior Vice President and Design Principal for HOK Sports and Recreation and Entertainment Practice, discusses the design of the Mercedes-Benz Stadium in Atlanta. He describes how his team […]
Closing The DEI Gap

On this episode of AEC Marketing for Principals, our host Katie Cash is joined by Executive Vice President of Smartegies, Donya Edler, to discuss why Diversity, Equity and Inclusion (DEI) […]
Bridging the Gap: How the Employee Experience Shapes Client Experiences

On this episode of AEC Marketing for Principals, our host Katie Cash is joined by Senior Vice President of HITT Contracting, Ashley Campbell, and Smartegies CEO, Judy Sparks, to discuss […]
Navigating the Gaps

Season Four of “AEC Marketing for Principals” has been thoughtfully programmed to focus on the “gaps” in the AEC industry. Over the course of the season, show host Katie Cash […]
How Data and Technology Can Drive Revenue and What Your Firm Should be Doing to Take Advantage

The AEC industry is becoming more and more reliant on technology. From project tracking to timekeeping to accounting, everything is going digital. Cloud-based technology allows firms to stay up-to-date and […]
Diversity & Inclusion Programs: How to Do Them Right

The conversations surrounding diversity and inclusion are not absent from the design and construction industry, and in fact have been commonplace for quite some time. On this episode of AEC […]
Howard Wertheimer Explains it All: 2022 Planning, Winning Top Talent, Hybrid Work Environments, and Diversity and Inclusion.

On this episode of AEC Marketing for Principals, hosts Judy Sparks and Katie Cash are joined by Howard Wertheimer to discuss budgeting for 2022, the talent war, minority firm inclusion, […]
Know Your Value: Empowering Seller-Doers, Driving Profitability, and Having Tough Conversations

The quality of our life is in direct relationship to the number of difficult conversations that we’re willing to have. Sometimes letting go of a client is a necessary step […]
Everything’s a Negotiation: How Effective Communication Drives Revenue

On this episode of AEC Marketing for Principals, hosts Judy Sparks and Katie Cash are joined by Dan Oblinger and Allan Tsang of Oblinger and Tsang to discuss the power […]
The AEC Revenue Driver

Welcome to Season 3 of the AEC Marketing for Principles Podcast! To kick-off our season of Driving Revenues, our hosts Judy Sparks and Katie Cash dive into the impact 2020 […]