The Importance of Communication During a Social Movement, with Katie Cash and Donya Edler

Episode 26:

On this special episode of AEC Marketing for Principals, host Katie Cash is joined by Smartegies Executive Vice President, Donya Edler, to talk about the importance of corporate communication during a social movement. 2020 has brought a lot of uncertainty and unrest, so how should firms address these topics the right way and what can we do to evoke change throughout the AEC industry?

During the episode, Katie and Donya provide examples of what AEC firms are doing to address diversity and inclusion internally and externally. Check out the examples below under Resources.

AEC Marketing | The Importance of Communication During a Social Movement

What You Will Learn:

  • Importance of employee communication during this time
  • Socially sensitive marketing
  • How AEC firms are responding
  • Why being silent diminishes brand loyalty and trust


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