Episode 77:

In today’s talent war, outdated HR practices are holding firms back. The way forward is to create workplaces that attract and retain the best people.

In this episode of the AEC Marketing for Principals, host Katie Cash and co-host Judy welcome Mark Zweig, founder and CEO of Zweig Group, a leading AEC consulting firm. Mark talks about his journey from consulting to launching his own business and shares his perspective on some of the industry’s biggest challenges—especially when it comes to hiring and keeping top talent.

Mark’s perspective is both a wake-up call and an inspiration for you to embrace dynamic strategies for long-term growth and employee retention.

Topics discussed in this episode:

• serial entrepreneur
• consulting
• human resources
• CEO
• marketing
• talent war
• recruiting
• employee retention
• business growth
• open book management
• brand identity

Join Katie and Judy at SmartWin2025 on February 11, 2025. Use code “Smart30” and get 30% off your registration. https://smartegies.com/smartwin/

Connect with Katie Cash:

LinkedIn: https://www.linkedin.com/in/kacash/

Website: https://smartegies.com/