The Emotional Side of Marketing, with Brent Darnell
As an international, best-selling author and the authority on emotional intelligence, Brent Darnell works with technical seller-doers in the AEC industry to help them master critical people skills and become […]
What Owners Have to Say, with Judy Sparks and Katie Cash
When you are marketing and selling professional services to Owners, it’s important to know what they are looking for and how your AEC marketing strategy should reflect that. Smartegies recently […]
How to Win work with Georgia Tech, with Scott Jones
As the Assistant Vice President of Facilities, Design, and Construction at the Georgia Institute of Technology, Scott Jones runs a progressive operation that oversees all of Georgia Tech’s design and […]
The Missing Link in Your AEC Marketing Strategy, with Brenda Christman
In this day and age, you have the ability to build and scale your business without a sales force, and AEC firms are finally adopting an innovative approach to digital […]
Winning AEC Projects From the State, with Marvin Woodward
The Georgia State Financing and Investment Commission (GSFIC), was created by a constitutional amendment in 1972 and is responsible for the proper application of proceeds from general obligation debt and […]
Sales, and Business Development – What’s the Difference? with Judy Sparks and Katie Cash
There is a common misconception in the AEC industry that sales, marketing, and business development all serve the same purpose, but ‘sales and marketing’ are not synonymous and they represent […]
Picking Up the Slack: Marketing as a Company-Wide Effort, with Scott Steiding
In the engineering industry, mastering the art of communication as an individual can help move the needle for an entire organization. At Morrison Hershfield, Scott Steiding did just that. He […]
How AEC Firms are Solving Today’s Difficult Lead Gen, Recruiting, and Marketing Challenges, with Judy Sparks and Katie Cash
Oftentimes, when we talk about digital marketing with our clients and prospects—that is, principals of AEC firms and their teams—we see an immediate glaze go over the faces of the […]
Overcoming the Skills Gap in AEC Marketing, with Judy Sparks and Katie Cash
About Judy Sparks Judy is the founder, CEO, and President of Smartegies LLC. Founded in 2008, Smartegies is a specialty marketing agency that has helped more than 150 companies across […]
Understanding the Importance of Company Culture, with Tracey Sibley
About Tracey Sibley As Brasfield & Gorrie’s Vice President of Marketing, Tracey Sibley leads one of the nation’s largest and most respected construction industry brands. Brasfield & Gorrie provides general […]
