Account-Based Marketing (ABM)
If you are a Marketing Principal at an A/E/C firm, it is likely that there have been times when you questioned whether or not your firm’s marketing and business development efforts are as effective as they could be. If you are still relying on word of mouth, relationships, and your resume, then you are most certainly behind.
Join us on February 23, 2022 at 8:30AM, to learn about Account-Based Marketing and how it can lower the cost of client acquisition and drive revenue for your firm. We will who you how top A/E/C firms are utilizing ABM to:
- Engage with potential buyers online
- Elevate their brand visibility and reputation
- Generate qualified leads more affordably than traditional BD methods
- Gain a competitive edge on specific project pursuits
This exclusive event is reserved for the first 100 A/E/C Marketing Principals to RSVP.
EVENT DETAILS
- Who should attend: A/E/C Marketing Principals, Seller-Doers, BD professionals, and in-house marketing communication teams
- When: February 23, 2022, 8:30 am-9:30 am (presentation and live Q&A)
Date of Recording
February 23, 2022
Length of Recording
60 minutes
Speakers
Judy Sparks
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