WEBINARS

For several years now, Diversity Equity and Inclusion (DEI) programs have been trending across every major industry on a global scale. Join us as we discuss why DEI is a growth strategy, not a policy. Learn how AEC and CRE firms incorporate DEI into their annual growth plans to yield significant returns.As the commercial real estate, design, and construction companies navigate the uncertainties of today: supply chain, talent shortages, rising costs, and a host of other resource strains, growth-minded Principals are focused on the long game. In this bottom-line focused discussion, Donya Edler, Executive Vice President, Smartegies, will discuss how DEI drives financial performance through:• Improved innovation • Increased teamwork & productivity • Greater access to talent & improved retention • Better access to clients/buyers • Enhanced reputationIn this 30-minute discussion, the audience will hear about:• A synthesis of research studies that show the relationship between the promotion of diversity and various business outcomes. • Diversity in your recruiting and retention strategy • DEI Strategies vs. Policies – understanding the difference • How to make DEI a strategic competitive advantage

What makes a firm the first one that comes to mind, allows you to command a consistent premium fee, or attract and retain the industry’s top talent?

It’s no secret, it’s a clear and consistent brand. In this hour-long discussion, Smartegies SVP, and Brand Strategist, Katie Cash, will discuss how, in a world where competition is fierce, companies with a strong brand identity are growing and scaling to rise above the crowd and what is driving this new shift.

Join us to find out:

1. How to evaluate your brand to determine if it’s time for an update.

Chances are, your firm looks a lot different today than it did three short years
ago. Maybe, the clients you serve no longer match what you’re displaying in
the marketplace? Perhaps you have evolved into larger project values and
sizes or you are in new geographies? Or maybe you have new leadership
entirely? The reality might be that you need to take a hard look at your brand,
your positioning, and your messaging to better prospect and to build your pipeline
with the right clients and right projects for the future.

2. Why “experiences” define AEC brands.

What we offer as professional service firms is intangible and the value is
based on a company’s perceived experience. With every task, big or small,
everyone within your firm represents your brand through their words, actions,
appearance, and service – a simple act of kindness, professional conduct
under stress, or polished appearance go a long way in supporting brand
positioning with clients and prospective recruits.

3. How to balance your corporate brand with your employer brand to
attract and retain talent.

Today, more firms are worried about their brand perception from the eyes of
potential employees more so than from prospective clients. However, you
need both. Clients must understand and value your brand to buy your service
and employees have to believe in it to deliver. Your employees are your
brand ambassadors and your best recruiters. It is critical to balance your
employer and corporate brand to project a unified image and message.

Branding is a relationship, not a transaction.

By participating in this webinar, you’ll walk away with a new perspective and tips to grow your brand.

If you are a Marketing Principal at an A/E/C firm, it is likely that there have been times when you questioned whether or not your firm’s marketing and business development efforts are as effective as they could be. If you are still relying on word of mouth, relationships, and your resume, then you are most certainly behind.

As the effects of COVID-19 on the AEC industry continue to evolve, we are seeing public and private owners leverage technology and transition their procurement process to online virtual experiences. So how can shortlisted AEC firms create a connection and command a room when it’s virtual and secure their next project win? Join Smartegies VP, Katie Cash, as she discusses how AEC firms can pivot their interview presentation to the virtual world.

AEC companies have concerns over how COVID-19 is impacting project schedules, budget reallocation, bid opportunities, and market stability. So, how do you keep your business moving during a global pandemic? Hear from our CEO, Judy Sparks, as she discusses how AEC firms are pivoting their marketing strategies as a result of COVID-19.