Your Host
Katie Cash
Katie is an architecture, engineering, and construction marketer with over 15 years of experience serving the AEC industry. Katie is an expert strategist who helps her clients win big projects through creative marketing methods. Katie believes in thinking outside the box and has a gift for tackling challenges by using innovative and unconventional solutions. Today, Katie serves as the Vice President of Smartegies, working alongside Judy to help clients achieve maximum impact in their marketing efforts.
Episodes
Making an Impact: Shaping the Future of AEC Marketing
Securing future work and attracting top talent are the lifeblood of the AEC industry, a reality that hosts Katie and Judy passionately emphasize in the season six premiere of AEC…
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SmartWIN24 Speaker Spotlight: Brad Ewing – Building Relationships for Successful AEC Project Pursuits
Katie sits down with Associate Principal and Regional Practice Leader at NELSON Worldwide – Brad Ewing, AIA, NCARB, LEED AP. Brad talks about one of the unexpected skills that architects…
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SmartWIN24 Speaker Spotlight: Tiffany Konenkamp – AEC Branding and Mergers
Do you feel lost in the sea of mergers and acquisitions? Katie is talking with Tiffany Konenkamp, CPSM from Century Fire about branding and M&A in the AEC sector. Tiffany…
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SmartWIN24 Speaker Spotlight: Mike Macon – Strategies for Pursuing Large- Scale Projects
Katie is back with Balfour Beatty’s Senior Vice President, Mike Macon, discussing the construction giant’s brand strategy and competitive positioning. Mike details the company’s approach to winning large public sector…
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SmartWIN24 Speaker Spotlight: Greg C. Hart – Navigating AEC Industry Data Dynamics
Katie continues her SmartWIN24 speaker spotlight series with Greg C. Hart. – President of PSMJ. He discusses the critical need for a deep understanding of the nuanced challenges and opportunities…
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SmartWIN24 Speaker Spotlight: Megan Gregory – Leveraging Paid Media to Build Know, Like and Trust Factors
The challenges businesses encounter in generating pipeline and revenue have changed. SmartWIN24 speaker and Smartegies Alliance Partner Megan Gregory joins the podcast. With two decades of sales and marketing expertise,…
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SmartWIN24 Speaker Spotlight: Greg Johnson – Enabling Your Growth Sherpas
Are you enabling the people at your firm to help you grow? Katie welcomes Greg Johnson, a partner at the distinguished MEP engineering firm Newcomb and Boyd to the podcast.…
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SmartWIN24 Speaker Spotlight: Brooke Lewis – Leveraging Mergers and Acquisitions to Build Your AEC Brand
Brooke Lewis, CPSM, Associate Director of Marketing for Stratus Team, LLC, sits down with Katie on today’s episode. Lewis oversees marketing across all firm locations and discusses her first-hand experience…
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SmartWIN24 Speaker Spotlight: Jeff Kinsler – Navigating the Media Multiverse in the AEC Industry
Jeff Kinsler, Senior Account Executive and Media Consultant for OUTFRONT Media joins the conversation today. Kinsler outlines OUTFRONT’s operations, highlighting its commitment to leveraging creative design for business growth. He…
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SmartWin24 Speaker Spotlight: Katie Harris – Communications Strategies for AEC M&A Success
Host Katie Cash chats with Smartegies Alliance Partner, Katie Harris. In this episode, Katie provides growth strategy insights for design, engineering, and development firms. She highlights the evolving marketing role…
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SmartWin24 Speaker Spotlight: Beth Ament – Diversifying the Tools in Your AEC Toolbox
Host Katie Cash sits down with Beth Ament – Associate Vice President, Senior Manager of Communications and Marketing at Epsten Group, a Salas O’Brien company. Together, they reflect on the…
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SmartWIN24 Speaker Spotlight: Joe Walker – Building Big Brands with Small Firms
Katie continues her speaker spotlight series with Joe Walker, the Founding Principal of Walker Architects and host of the “Design For An Agile World” podcast. The discussion centers on the…
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