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Katie Cash

Katie is an architecture, engineering, and construction marketer with over 15 years of experience serving the AEC industry. Katie is an expert strategist who helps her clients win big projects through creative marketing methods. Katie believes in thinking outside the box and has a gift for tackling challenges by using innovative and unconventional solutions. Today, Katie serves as the Vice President of Smartegies, working alongside Judy to help clients achieve maximum impact in their marketing efforts.


SmartWIN24 Speaker Spotlight: Eric Anest – Strategies for Successful M&A for AEC Firms
Eric shares insights from Salas O’Brien’s 30+ mergers that grew the company from 300 to over 2,500 employees. They discuss the importance of strategic communication for successful integration and talent…
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SmartWIN24 Speaker Spotlight: Mike Hoffman on the Application of Digital Marketing for AEC Firms
This SmartWIN24 speaker spotlight features Mike Hoffman, i-Heart Media’s Director of Brand Partnerships. He sits down with Katie Cash to talk about radio advertising’s effectiveness for B2B companies, with a…
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SmartWIN24 Speaker Spotlight: AEC Marketing Advancements with Scott Steiding
We’re kicking off a special series of episodes to introduce our brilliant lineup of SmartWIN24 speakers! We’re excited for you to get the opportunity to hear from each of them…
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Redefining AEC Marketing: Insights with Sarah Keane
In this brand new episode of AEC Marketing for Principals, we are joined by Sarah Keane, Marketing Principal for HOK. We have an in-depth conversation about the evolution of AEC…
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Surefire Ways to Use AI and CRMs In AEC Marketing with Frank Lazaro
No matter how you feel about it, advances in technology are like a snowball rolling downhill.  You can’t stop it, but you can leverage its power! In today’s episode, Katie…
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The Future of AEC Marketing: Embracing Innovation and Adapting to Change
Welcome to another episode of AEC Marketing for Principals! Hosts Katie and Judy are excited to have Greg Hart from PSMJ as their special guest. He’s joining them for an…
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Creating Data-Driven Client Experiences with Ryan Suydam
Host, Katie Cash, welcomes Ryan Suydam from Client Savvy in this brand-new episode of AEC Marketing for Principals. Katie and Ryan take you on a journey to explore the power…
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Navigating Change in the Construction Industry with Billy McElroy
In this episode, Katie and Judy welcome construction industry veteran Billy McElroy. As Co-Founder of Shell McElroy Construction Company, Billy has amassed 33 years of experience ranging from high-rise towers…
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Fifty and Fabulous: Tales of an AEC TruthTeller
Join us for a very special episode as we celebrate hitting two milestone numbers — our 50th episode and Judy Sparks’ 50th birthday! In this episode,  Katie and Judy reflect…
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Inspiring Leadership with Dr. Crawford Loritts
When a company has a strong and authentic character, it can create a sense of trust and loyalty among consumers. In this episode, host Katie Cash is joined by guests…
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Shifting Gears: 6 Key Drivers for Growth in the Design and Construction Space
Episode 48 marks the start of season 5 of the AEC Marketing for Principals Podcast. This season is themed “Shifting Gears”. We will be interviewing exciting and impactful new guests…
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Importance of Sales in Design & Construction
In this episode, Katie Cash talks to Mark Wainwright and brings up the dreaded “S” word. SALES in design and construction. Mark is a marketing and sales professional with 25…
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