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Your Host

Katie Cash Headshot
Katie Cash

Katie is an architecture, engineering, and construction marketer with over 15 years of experience serving the AEC industry. Katie is an expert strategist who helps her clients win big projects through creative marketing methods. Katie believes in thinking outside the box and has a gift for tackling challenges by using innovative and unconventional solutions. Today, Katie serves as the Vice President of Smartegies, working alongside Judy to help clients achieve maximum impact in their marketing efforts.


The Business Side of Architecture with Ennis Parker
In this episode, Judy Sparks and Katie Cash chat with Ennis Parker. Ennis Parker is a Professor of Practice at Georgia Tech and a Principal at Parker|Bailey Advisors. He brings…
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Marketing to the Mind with Matt Handal
An out-of-the-box thinker, Matt’s passion is doing what others assume can’t be done. He is an aggressive marketer who has helped construction, engineering, architectural, and real estate consulting firms realize…
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Mercedes-Benz Stadium: A Look Back at the Journey
Bill Johnson, Senior Vice President and Design Principal for HOK Sports and Recreation and Entertainment Practice, discusses the design of the Mercedes-Benz Stadium in Atlanta. He describes how his team…
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Closing The DEI Gap
On this episode of AEC Marketing for Principals, our host Katie Cash is joined by Executive Vice President of Smartegies, Donya Edler, to discuss why Diversity, Equity and Inclusion (DEI)…
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Bridging the Gap: How the Employee Experience Shapes Client Experiences
On this episode of AEC Marketing for Principals, our host Katie Cash is joined by Senior Vice President of HITT Contracting, Ashley Campbell, and Smartegies CEO, Judy Sparks, to discuss…
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Navigating the Gaps
Season Four of “AEC Marketing for Principals” has been thoughtfully programmed to focus on the “gaps” in the AEC industry. Over the course of the season, show host Katie Cash…
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How Data and Technology Can Drive Revenue and What Your Firm Should be Doing to Take Advantage
The AEC industry is becoming more and more reliant on technology. From project tracking to timekeeping to accounting, everything is going digital. Cloud-based technology allows firms to stay up-to-date and…
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Diversity & Inclusion Programs: How to Do Them Right
The conversations surrounding diversity and inclusion are not absent from the design and construction industry, and in fact have been commonplace for quite some time. On this episode of AEC…
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Howard Wertheimer Explains it All: 2022 Planning, Winning Top Talent, Hybrid Work Environments, and Diversity and Inclusion.
On this episode of AEC Marketing for Principals, hosts Judy Sparks and Katie Cash are joined by Howard Wertheimer to discuss budgeting for 2022, the talent war, minority firm inclusion,…
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Know Your Value: Empowering Seller-Doers, Driving Profitability, and Having Tough Conversations
The quality of our life is in direct relationship to the number of difficult conversations that we’re willing to have. Sometimes letting go of a client is a necessary step…
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Everything’s a Negotiation: How Effective Communication Drives Revenue
On this episode of AEC Marketing for Principals, hosts Judy Sparks and Katie Cash are joined by Dan Oblinger and Allan Tsang of Oblinger and Tsang to discuss the power…
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The AEC Revenue Driver
Welcome to Season 3 of the AEC Marketing for Principles Podcast! To kick-off our season of Driving Revenues, our hosts Judy Sparks and Katie Cash dive into the impact 2020…
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