The New Google Business Profile
Have you heard? Google Business Profile (GBP), formerly known as Google My Business (GMB) is now retired. The tech powerhouse announced that Google Search and Maps will be the new […]
The Art of Negotiation: The Importance of Empathy, Active Listening, and Communication in Marketing’s Greatest Equalizer
Empathy and negotiations don’t seem to go hand in hand. Negotiations tend to be viewed by many as zero-sum, adversarial conflicts, especially in business. Negotiators, however, have many tools at […]
A Season of Transition for Atlanta Public Schools: Capital Improvements in the Face of COVID-19
Like wildfire in the wheat fields, COVID’s rampant run has significantly changed many industries, including the K-12 market. The negative impacts of school closures, virtual lifestyles, and uncertain futures are […]
Navigating the Liminal Space throughout the Industrial Industry
COVID-19 has triggered side effects for global and local economies, many of which are still unfolding. No matter what industry you work in, the only true constant, ironically, is that […]
COVID-19 and the Shifting Economy: How to Adapt through Digitization and Technology
It’s been several months since COVID-19 disrupted our daily lives, and we are just now beginning to see its economic impacts. While much about the future is still unknown, it […]
AEC Companies Communication During a Social Movement: Companies that Inspire Us
When an entire country is faced with uncertainty and unrest, it can be difficult for firms to know the right way to respond and take action internally and externally. Many […]
The State of the AEC Industry: An Owner’s Perspective
The state of the AEC industry has drastically shifted during the first half of 2020. Owners across all markets are adjusting their procurement process for the virtual environment. While team […]
The Missing Link in Your AEC Marketing Plan
The Missing Link in Your AEC Marketing Plan Brenda Christman is the SVP of Marketing and Communications for Hunt Companies, a global enterprise and holding company that invests in business […]
