The New Google Business Profile
Have you heard? Google Business Profile (GBP), formerly known as Google My Business (GMB) is now retired. The tech powerhouse announced that Google Search and Maps will be the new home of the GBP feature. This integration allows businesses to edit information, including contacts, hours of operation, photos, and much more directly from Google search […]
The Art of Negotiation: The Importance of Empathy, Active Listening, and Communication in Marketing’s Greatest Equalizer
Empathy and negotiations don’t seem to go hand in hand. Negotiations tend to be viewed by many as zero-sum, adversarial conflicts, especially in business. Negotiators, however, have many tools at their disposal that do not resort to negativity or hostility in order to support their positions. So what does it take to win at negotiations? […]
A Season of Transition for Atlanta Public Schools: Capital Improvements in the Face of COVID-19
Like wildfire in the wheat fields, COVID’s rampant run has significantly changed many industries, including the K-12 market. The negative impacts of school closures, virtual lifestyles, and uncertain futures are substantial – but for every low, there is a high. We sat down with Jere Smith, Director of Capital Improvements for Atlanta Public Schools, to […]
Navigating the Liminal Space throughout the Industrial Industry
COVID-19 has triggered side effects for global and local economies, many of which are still unfolding. No matter what industry you work in, the only true constant, ironically, is that we’re in a period of immense change. Most experts will tell you that the economy has been on the precipice of change for some time, […]
COVID-19 and the Shifting Economy: How to Adapt through Digitization and Technology
It’s been several months since COVID-19 disrupted our daily lives, and we are just now beginning to see its economic impacts. While much about the future is still unknown, it is clear that many of the Coronavirus’ effects on the way we do business are here to stay. We sat down with Chief Economist Evelina […]
AEC Companies Communication During a Social Movement: Companies that Inspire Us
When an entire country is faced with uncertainty and unrest, it can be difficult for firms to know the right way to respond and take action internally and externally. Many firms don’t know how or when to speak up. “It’s always the right time to do what’s right. We’re in the midst of a movement. […]
The State of the AEC Industry: An Owner’s Perspective
The state of the AEC industry has drastically shifted during the first half of 2020. Owners across all markets are adjusting their procurement process for the virtual environment. While team dynamics and the Q&A portion of the interview process hold greater importance, Owners will also be looking for skill sets that help solve the industry’s […]
The Missing Link in Your AEC Marketing Plan
The Missing Link in Your AEC Marketing Plan Brenda Christman is the SVP of Marketing and Communications for Hunt Companies, a global enterprise and holding company that invests in business in the real estate and infrastructure market. Their umbrella of companies and affiliates employs over six thousand with household brands like Pinnacle and Amber Infrastructure. […]