Archive for March 2014
Are Marketing Agencies Useful to AEC Firms? A Marketing Coordinator Changes Her Opinion to Yes!
As a veteran AEC Marketing Coordinator, I held a jaded view of outside AEC marketing agencies. Translating the AEC industry to traditional ad, public relations and branding agencies is difficult and costly. My one successful experience with an outside agency has been vastly outnumbered by deep frustrations and contract terminations. So, when the opportunity for…Read More