The Art of Negotiation: The Importance of Empathy, Active Listening, and Communication in Marketing’s Greatest Equalizer
Empathy and negotiations don’t seem to go hand in hand. Negotiations tend to be viewed by many as zero-sum, adversarial conflicts, especially in business. Negotiators, however, have many tools at their disposal that do not resort to negativity or hostility in order to support their positions. So what does it take to win at negotiations? […]
The Importance of Building a Brand Communication Platform
What is a Brand Communication Platform? A brand communication platform is the set of associations that clients and consumers connect to a particular company or product. It serves as your identity, letting customers know who you are and what you offer, but just as importantly, what you value and how you do business. An effective […]
AEC Companies Communication During a Social Movement: Companies that Inspire Us
When an entire country is faced with uncertainty and unrest, it can be difficult for firms to know the right way to respond and take action internally and externally. Many firms don’t know how or when to speak up. “It’s always the right time to do what’s right. We’re in the midst of a movement. […]
Planning for Day 1: The Importance of Maintaining Momentum Throughout COVID-19
The lasting impact of COVID-19 is being seen throughout the AEC industry. For business owners, this is a critical time to decide what types of actions are best for your company, clients, and employees. Now that we have a broader picture of COVID-19’s longevity and its global effects, two clear questions begin to appear: 1) […]