Fifty and Fabulous: Tales of an AEC TruthTeller
Episode 50: Fifty and Fabulous: Tales of an AEC TruthTeller
Join us for a very special episode as we celebrate hitting two milestone numbers — our 50th episode and Judy Sparks’ 50th birthday! In this episode, Katie and Judy reflect…
Read More →Inspiring Leadership with Dr. Crawford Loritts
Episode 49: Inspiring Leadership with Dr. Crawford Loritts
When a company has a strong and authentic character, it can create a sense of trust and loyalty among consumers. In this episode, host Katie Cash is joined by guests…
Read More →Shifting Gears: 6 Key Drivers for Growth in the Design and Construction Space
Episode 48: Shifting Gears: 6 Key Drivers for Growth in the Design and Construction Space
Episode 48 marks the start of season 5 of the AEC Marketing for Principals Podcast. This season is themed “Shifting Gears”. We will be interviewing exciting and impactful new guests…
Read More →Importance of Sales in Design & Construction
Episode 47: Importance of Sales in Design & Construction
In this episode, Katie Cash talks to Mark Wainwright and brings up the dreaded “S” word. SALES in design and construction. Mark is a marketing and sales professional with 25…
Read More →The Business Side of Architecture with Ennis Parker
Episode 46: The Business Side of Architecture with Ennis Parker
In this episode, Judy Sparks and Katie Cash chat with Ennis Parker. Ennis Parker is a Professor of Practice at Georgia Tech and a Principal at Parker|Bailey Advisors. He brings…
Read More →Marketing to the Mind with Matt Handal
Episode 45: Marketing to the Mind with Matt Handal
An out-of-the-box thinker, Matt’s passion is doing what others assume can’t be done. He is an aggressive marketer who has helped construction, engineering, architectural, and real estate consulting firms realize…
Read More →Mercedes-Benz Stadium: A Look Back at the Journey
Episode 44: Mercedes-Benz Stadium: A Look Back at the Journey
Bill Johnson, Senior Vice President and Design Principal for HOK Sports and Recreation and Entertainment Practice, discusses the design of the Mercedes-Benz Stadium in Atlanta. He describes how his team…
Read More →Closing The DEI Gap
Episode 43: Closing The DEI Gap
On this episode of AEC Marketing for Principals, our host Katie Cash is joined by Executive Vice President of Smartegies, Donya Edler, to discuss why Diversity, Equity and Inclusion (DEI)…
Read More →Bridging the Gap: How the Employee Experience Shapes Client Experiences
Episode 42: Bridging the Gap: How the Employee Experience Shapes Client Experiences
On this episode of AEC Marketing for Principals, our host Katie Cash is joined by Senior Vice President of HITT Contracting, Ashley Campbell, and Smartegies CEO, Judy Sparks, to discuss…
Read More →Navigating the Gaps
Episode 41: Navigating the Gaps
Season Four of “AEC Marketing for Principals” has been thoughtfully programmed to focus on the “gaps” in the AEC industry. Over the course of the season, show host Katie Cash…
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